The messaging app wars hit a high note this year. BlackBerry’s BBM went cross-platform to Android and iOS; Snapchat increased its popularity; Apple’s iMessage and Google Hangouts went big; and Facebook added new features to Messenger, and brought private messaging to Instagram.
But it’s powerhouse messaging app WhatsApp that continues to stay on top, announcing a massive milestone today: 400 million active users. According to a blog post, WhatsApp notes that “this isn’t a count of people who just registered for WhatsApp – it’s the number of people who are actively using the service every single month.” This number is also up 100 million from four months ago, an increase of 50 million users in two months.
WhatsApp also took some time to bash their competition, stating that while the app is a paid app versus free, they wanted to create a “service without having to rely on annoying banner ads, game promotions, or all those other distracting ‘features’ that come with many messaging apps… We’ve arrived at this point without spending a dollar on targeted ads or big marketing campaigns.”
WhatsApp is currently available on iPhone, Android, BlackBerry, Nokia S40, Nokia Symbian and Windows Phone.