When the hammer dropped on Samsung last Friday they were quick to release a statement saying that “Today’s verdict should not be viewed as a win for Apple, but as a loss for the American consumer.” Now they’ve decided to take it a step further and post their own “internal memo” – which makes it less exciting than if it was leaked online like Apple CEO’s Tim Cook’s was.
Samsung’s words are emotional and very telling:
We initially proposed to negotiate with Apple instead of going to court, as they had been one of our most important customers. However, Apple pressed on with a lawsuit, and we have had little choice but to counter-sue, so that we can protect our company.
Certainly, we are very disappointed by the verdict at the US District Court for the Northern District of California (NDCA), and it is regrettable that the verdict has caused concern amongst our employees, as well as our loyal customers.
However, the judge’s final ruling remains, along with a number of other procedures. We will continue to do our utmost until our arguments have been accepted.
The NDCA verdict starkly contrasts decisions made by courts in a number of other countries, such as the United Kingdom, the Netherlands, Germany, and Korea, which have previously ruled that we did not copy Apple’s designs. These courts also recognized our arguments concerning our standards patents.
History has shown there has yet to be a company that has won the hearts and minds of consumers and achieved continuous growth, when its primary means to competition has been the outright abuse of patent law, not the pursuit of innovation.
We trust that the consumers and the market will side with those who prioritize innovation over litigation, and we will prove this beyond doubt.
Samsung has appealed the verdict, but the next time the two manufacturers will see each other is on September 20th. This is when Apple is requesting the court to ban U.S. sales of the smartphone and tablets that infringed on their patents. Early trading of Samsung’s stock fell today to the tune of 7.5%, representing $12-billion of market value.