MTS rebrands as a customer-focused company with new ‘We’re with you’ tagline

Ian Hardy

February 3, 2016 10:10am

Manitobans, MTS is “with you.”

After a lengthy review of its business, the regional carrier announced today a new direction and commitment to its customers. What is being dubbed by the company as reaching “another milestone in its transformation journey,” MTS says it is pivoting towards becoming a customer-focused company.

In a statement to MobileSyrup, Jay Forbes, president and CEO of MTS, said, “In the last twelve months we’ve taken a number of steps to get back to being a customer-focused company that is the first choice for Manitobans. Today, we’re taking the next step by refreshing our brand to make it more customer-focused, and reflect the new culture at MTS.”

MTS is engaged in several technology-focussed operations in Manitoba, including wireless, Internet, TV, home phone and security. MTS recently sold off Allstream, its fibre optic subsidiary, to Zayo for $465 million CAD.

MTS has approximately 500,000 subscribers on its wireless network (419,000 postpaid wireless subscribers). The company’s LTE network, which launched in 2012, is available in several locations across Manitoba: Winnipeg, Brandon, Steinbach, Selkirk, Portage la Prairie, Grand Beach, Victoria Beach, Ste. Anne, Dauphin, Falcon Lake, West Hawk Lake, Gimli, Hecla, Altona and Winkler – now reaches over 1 million Manitobans, or 78 percent of the province.

“Our customers will be the driver behind everything we do as we work to earn their business at every interaction,” said Forbes in a statement. “Each of our employees is committed to our brand characteristics of being open, helpful, dedicated and accountable. We live alongside our customers. We’re their neighbours. We’re with you.”

  • Victor Creed

    Don’t live in Manisnowba so I can’t speak to this. But sounds nice if they abide by it.

  • DOmega

    Okay, so I’m not usually one to be lured by corporate doublespeak. But if they actually mean this, I have a small list of suggestions. Here are a few to start:

    – Let people use their own DSL modems or ditch Pace and start customizing your firmwares better with less restrictions.
    – Double all rates of transmission right away.
    – Drop all prices by 20% to 35%

    Because being customer focused is being globally competitive.

  • Jayce

    They certainly need work in this department. Last time I tried MTS their cable guy plugged in the cable box and left without bothering to test it.

    It didn’t work, and I had to schedule another appointment a week later to “fix” the “new” problem. It’s pretty easy to improve on that experience.

  • Jeff Preligera

    I was a MTS customer up until six months ago. I was happy with their DSL service. No internet saturation and no data caps compared to Shaw. The MTS install was painless and quick. Only outage was one in the wee hours for some upgrade.
    Only reason why I left MTS is my roommate started working at Shaw. Hard to pass up on employee pricing.