Apple is planning a big product launch event for March

Rob Attrell

January 28, 2016 1:21pm

Apple events are like surprise parties for Apple fans, in that they happen with little or no warning, and often come with pleasant, unexpected new and shiny things.

Mark Gurman, the well connected Apple journalist from 9to5Mac, has had the inside track on what’s coming out of Apple for the last couple of years.

Yesterday, Gurman announced that Apple is currently planning an event for the middle of March, and given his record, we have good reason to believe his prediction will be accurate. Several new products are expected to be released at this early spring event, including the iPad Air 3, and a 4-inch smartphone rumoured to be called the ‘iPhone 5se‘, as well as new Apple Watch variations.

Earlier this year, Apple released beta iOS and watchOS operating systems, so it’s likely the final version of these software updates will be timed for release at this event as well. The next iPad Air is rumoured to potentially include an LED flash, improved speakers closer in quality to the iPad Pro, and also be compatible with the Apple Pencil.

If this spring event is going ahead, invitations would be expected in the next four to six weeks, with the event likely taking place around the week of March 14th.

Related reading: Why iOS 9.3 is such a big update for the iPhone and iPad

Source9to5Mac
  • It’s Me

    cue the haters…

    • MatroXX

      go on…

    • It’s Me

      No need. Completely predictable.

    • Do Do

      It’s not apple that people hate, it’s their batty fanboys who are incapable of critical thinking when it comes to apple. I for one am a Apple, MS, Android, and come to think of it I have linux on an old netbook. People that treat corporations like their favourite sports team need a life and are part of the problem when it comes to the lack of respect most of these companies have for consumers.

    • It’s Me

      I’m actually sure that is what some of them have convinced themselves is the reason for their obsession.

  • Raj Singh

    There is nothing they can launch that will be a surprise at this point. Leaks suck but they can’t be stopped anymore. Mind you, the Surface Book was a nice surprise that wasn’t leaked.

    • cartfan88

      It’s just moving toward stuff that would have likely waited until Sep. Given the iPad pro’s numbers are marginal and the Air 2 didn’t get its refresh…the Air 3 will be trying to bolster the declining numbers on the iPad side. All the big boys Apple, Samsung, etc are going to have to start dealing with the fact that stuff from a year or two ago still suits most people fine. Most people don’t really want a smartwatch. A ‘new’ laptop with a better screen…is just a laptop with a better screen. Samsungs been doing the multiple release date thing for their phones, now Apple is following suit.

    • Raj Singh

      Yep. In regards to laptops, tablets and smartphones, the industry has plateaued…
      I’d like to see new form factors and use cases. VR is one way to do that. Smartwatches are fine, too. They need more time though — pardon the pun.
      And battery technology has remained stagnant for the most part.

    • Marc Palumbo

      We knew they were coming out with a laptop, we just didn’t see a leak, but we had an idea. What they showed us was something we couldn’t have imagined. Apple has to stimulate the tech world because they haven’t done so in a long time. Even the Apple Watch wasn’t anything cool. It was a new product in an existing category.

    • Brad Fortin

      A tablet with a detachable keyboard is a new product category?

    • Marc Palumbo

      What are you talking about… I didn’t say the Surface Book was a new product category. It was a reference to leaks and that Microsot didn’t have a leak, but we knew they would announce a laptop. Geez.

    • It’s Me

      MS may have leaks but they don’t really have to worry about it, no one is paying attention. At this point it would be like a leak out of MySpace or RCA. When no one is paying attention it’s easier to surprise.

    • Marc Palumbo

      That didn’t make too much sense since the 950/XL were leaked well over a month before the announcement and no one pays attention to the Lumias. MSFT protected the Surface Book better than anything.

    • It’s Me

      Good thing the protected it. Didn’t know anyone was looking.

      Obscurity and irrelevancy makes it easy to stay hidden. I don’t make the rules.

    • Marc Palumbo

      Umm why would you say it is irrelevant? We’re obviously talking about your hate for Microsoft, so why would you say whatever Microsoft releases is irrelevant? Just because you don’t follow Microsoft or any of their products doesn’t make it irrelevant to everyone, it just makes it irrelevant to you.

    • It’s Me

      Nah, I’ve no hate for them. I use Windows at home and work. My work as a developer is primarily with MS tools and for MS platforms. I use lots of MS software.

      They just aren’t a very relevant company these days. Haven’t been for years. Still, obviously well used, but no one really cares about them. They are like IBM these days. Still around but no one pays attention to them. Well, I shouldn’t say no one. Clearly there are a few hold outs that still hold hope for a return to the glory days. But very few.

    • Marc Palumbo

      They aren’t a relevant company? Is this a serious statement? How can you say they aren’t a relevant company anymore. Many people are paying attention to them.

      If you compare them to the Joe Blows at home waiting to see if Apple announces wireless charging for the iPhone 7, then I think you’re only looking at it from only 1 angle.

      Even Apple looks at Microsoft in many ways and in many ways, have even taken some ideas from them as this happens in this industry. I would never say they are irrelevant. A company such as Blackberry has reached this point and Microsoft is nowhere near irrelevancy. You would have to be pretty ignorant if you thought that.

      In that case, if you are a .NET developer, why are you even one? Why haven’t you transitioned to Swift/Java/Objective C or whatever non MS?

    • It’s Me

      I am not a .net developer, thank god. I am a C++ guy and starting to dabble in Java because of some assignment changes at work. But I don’t like languages that hold your hand and spoon feed you. I like real programming.

      Anyway, sorry if it hurts your feelings. You can keep trying to pretend MS is relevant. I’m sure they are relevant to you anyway.

    • Marc Palumbo

      You don’t make sense.

      You don’t like languages that spoon feed you. This must have traumatized you in the past. You could have easily said “I prefer low-level languages versus high level”. You like real programming? What is “real” programming? Why not program in Assembly instead. That’s even more “real” than bloody C++. Anyways, I’m not going to go back and forth about C++/Java or whatever. They each have their uses in the world. You just choose to be angry I guess. I guess that does make you a dev at heart. Just remember that anger leads to the dark side.

      You didn’t hurt my feelings, but given the fact that you have a Windows PC at home and at work and you work with C++, I just laugh when you said a company like Microsoft is irrelevant. You must be in a really dark place this week if you’re thinking this way Be happy, it’s Friday and nor Microsoft nor Apple gives you money. Wait..

    • It’s Me

      Traumatized? Nah, just find that devs that need their bums wiped for them are lazy and rely on having their hands held. At some point one needs to put on their big boy pants.

      Edit: I’m just busting your balls because I know you are a .net dev. We’ve hired a few lately. Some of they are bright guys.

    • Marc Palumbo

      I know you are because c++ is not a real programming language where they spoon feed you. you wanna be ballsy, go to assembly or better yet, punch cards. No one will help anyone with that.

      C# devs don’t get their bums wiped for them. VB guys do, and we always make fun of them for being “special”. Given my job, I’ve pretty much tackled many different areas.

      Also, there isn’t much of a difference between C# and Java and you know that so I won’t even bring it up. I’m .NET but I also write in JQuery, which I don’t like, but I passionately hate PHP. That’s not a programming language. It just looks like someone threw up code on screen and it displays HTML.

    • Brad Fortin

      “They showed us something we couldn’t have imagined.”

      You couldn’t imagine a tablet with a detachable keyboard?

    • Marc Palumbo

      You must have known way before Microsoft announced it that they had a detachable keyboard with a GPU in there. Where is your blog so I can follow it?

    • Brad Fortin

      lol

      Detachable keyboards are nothing new, and external GPUs have been in the works for years now, it’s not hard to imagine these two things would eventually converge.

    • Marc Palumbo

      You’re missing the point Brad. Microsoft has created tablets with detachable keyboards since Surface RT/Pro. No one knew the look and the design of the Surface Book. There was no leak. Everyone was creating concepts and was basically showing a Surface tablet on a regular keyboard. The Surface Book doesn’t even look like the Surface Pro or regular Surface and that’s what I’m trying to say. The last time Apple announced a product that no one could have imagined was the trash can Mac Pro.

    • Brad Fortin

      Okay, and how many people knew the design of the Apple Watch, its models, or its bands? There were rumours, lots of them, but no design leaks, no pictures, no prices, etc. No one could have “imagined” it without those, if we’re following your logic for the Surface Book.

    • Marc Palumbo

      Actually, many of the renders I had seen of the Apple Watch were very spot on so when Apple made the announcement, I was not shocked. I don’t think many were shocked in the Apple fan world either. The only unkowns was the OS for the Watch. But the look of the Apple Watch had many renders that were very close to the final product. I know hindsight is always 20/20, but it almost seems that Apple has the biggest leaks of any company, or, don’t get mad, have become predictable with their products.

    • MatroXX

      It’s called a “convertible laptop”.
      Apple hasn’t launched one yet, but when they do it’ll be the greatest thing in the history of mankind and the universe that has happened to personal computing since the apple watch!
      It’ll be spectacular.

    • It’s Me

      wonder how it’s selling.

    • Marc Palumbo

      Actually, it’s selling well according to their earnings they announced yesterday. Now if you were to talk about the Lumias, then, that’s a different story.

    • Do Do

      I’m very anxious to find out what new, regularly. If any company is good at keeping secrets, its Apple. I can’t understand how good they are at keeping new things secret.

  • Marc Palumbo

    cue the Apple apologists…

    • It’s Me

      Yup. Because a product event needs to be defended…

    • Marc Palumbo

      I didn’t make the rules.

    • Brad Fortin

      Apologizing for… new stuff? I don’t get it.

    • Marc Palumbo

      That’s because you are considered one.

    • Laer

      That Sir, was a nearly perfect execution of trolling circa 1996.

    • Abel

      You don’t get it because you don’t read properly…

      apologist: a person who defends or supports something (such as a religion, cause, or organization) that is being criticized or attacked by other people

      Nothing to do with apologizing.

      You should get a bit outside of your Apple bubble and open yourself to the rest of the world. There’s more to it than a fruit bitten in a corner, you know?! (Speaking of which, since you seem to be inside that fruit, perhaps you should look at that bitten corner as your way out!) LOL

    • Brad Fortin

      Oh, right, English, where root words have no bearing on meaning.

    • Abel

      So, now you are going to pick it up on the language, too? Mon Dieu!

      I know, maybe we should ask Apple to change the meaning of the word. Then it’ll be cool. right?

      Your level of (Apple-induced) blindness is really worrisome, to say the least!

    • Brad Fortin

      You’re funny.

      Wait, I forgot a word: Not.

  • Trevor

    “The next iPad Air is rumoured to potentially include an LED flash, improved speakers… be compatible with the Apple Pencil.” Sounds like the Research and Development team are really looking to impress this year.

    • cartfan88

      Hey look we replaced the headphone jack with a proprietary connector! Media loses its mind.

    • awhite2600

      Makes sense. The usual Apple-style incremental update. The event will make the fans believe that these are all revolutionary features.

      They couldn’t release an updated iPad Air at the same time as the Pro. People would just buy the less expensive Air if they wanted the better sound and Pencil support. Causing a delay made all the early adopters shell out for the higher priced product.

      The reality distortion field is still in effect.

    • MatroXX

      That flash!
      Finally can use my ipad as a flashlight!

    • awhite2600

      Only if you buy a the new iPad. Or you could open a blank, white page in Safari and use the screen of your existing iPad as a flashlight. That’s how I get to the bathroom at night without tripping over the cat.