January 19, 2016 2:53pm
Canadians loved shopping online during the recent holiday season.
According to data collected by MasterCard Canada, in November and December of last year, online sales comprised a combined 9.8 percent of all transactions, up 20 percent from a year earlier. Specifically, December was up to 9.9 percent in 2015 from 8.6 percent in 2014.
Sarah Quinlan, SVP of Market Insights for MasterCard Advisors, said, “Canadians are embracing online shopping and we aren’t surprised to see the growth in this category continue to trend upward as it has over the last three years. When you compare the relatively slow growth of retail overall with the quick growth of online shopping, it shows the strength and growing preference of the online channel for today’s shopper. With every device quickly becoming a commerce device, we’ll be watching to see if the growth of online continues beyond the gift-giving season.”
What is being dubbed as an “omnishopper” trend, MasterCard notes that eight out of 10 consumers use a smartphone or tablet to “showroom” for lower prices at competitors when shopping in retail stores.