While competing music streaming music services are either being acquired or folding, Apple Music continues to show its strength, with reports now suggesting the platform has 10 million paid subscribers, up from 6.5 million in October.
Apple Music – available to both iOS and Android users – was previously rumoured to have between 11 million and 15 million users during its initial launch, which included those in the free three-month trial. Now that the trial is over, Apple Music now has 10 million paying monthly subscribers, according to the Financial Times, that are paying roughly $10 a month to access the service.
Spotify, Apple’s main competitor, has approximately 20 million paying subscribers. Apple reportedly declined to comment on the Financial Times report. It’s unclear how many paying Apple Music subscribers are Canadian.
Related reading: It’s too early to call Apple Music a failure – or a success.
Source: Financial Times