Apple Music now has over 10 million paid subscribers: report

Ian Hardy

January 10, 2016 8:31pm

While competing music streaming music services are either being acquired or folding, Apple Music continues to show its strength, with reports now suggesting the platform has 10 million paid subscribers, up from 6.5 million in October.

Apple Music – available to both iOS and Android users – was previously rumoured to have between 11 million and 15 million users during its initial launch, which included those in the free three-month trial. Now that the trial is over, Apple Music now has 10 million paying monthly subscribers, according to the Financial Timesthat are paying roughly $10 a month to access the service.

Spotify, Apple’s main competitor, has approximately 20 million paying subscribers. Apple reportedly declined to comment on the Financial Times report. It’s unclear how many paying Apple Music subscribers are Canadian.

Related reading: It’s too early to call Apple Music a failure – or a success.

  • southerndinner

    Does this include new trials? I can’t speak for more than anecdotes but everyone I know who uses paid streaming services, even on iPhone, uses either Spotify or Google Play Music for various reasons

    • Dylan Neild

      Re trial numbers: No, I don’t think these are included. Tim Cook told WSJ in October that they had “15m users with 6.5m paid”. This number (10m) is more than likely their current paid subscriber base and tracks with the growth they’ve reported up until now. Like ’em or hate ’em, Apple is going to be the biggest paid streaming service going within 18 months (and probably by a wide margin).

      As a counter anecdote, about half the people I know who use a streaming service and were previously on Spotify have all moved over to Apple Music, with at least a few dong because of the very reasonably “Family Plan” pricing that Apple has (and Spotify still hasn’t delivered in Canada). The remaining people I know on Spotify I am almost positive are all on the free tier, with maybe one or two exceptions.

      Personally I’m paying for Apple Music (on a family plan for my wife and I) but I still have Spotify, which I get for free from Rogers as part of my wireless plan. We’re a Sonos house so all of these services now play nice with our home system so it’s nice to have the selection and access to the various exclusives.

      I’m just hoping that Apple rolls out the rumoured “Hi Fidelity” service we keep hearing about (Apple Music with ALAC streaming, including possibly 24bit and and above CD audio).

      As for Google Play Music – everyone I know who is on Android and who is using Play Music is just using it as a locker service for free (uploading their own MP3’s for streaming to their phones). The few Android people I know are all on Spotify as far as streaming goes.

    • cartfan88

      The few Android people you know? Remaining people on Spotify? Sounds like you live on some cultish commune cut off from the rest of the world.

    • Wilhelm

      Contrary to popular belief Android doesn’t dominate in every market or quite possible within everyone’s social and professional circle. Maybe in your little world they do (most likely BB users living in an alternate reality) but here on Earth there are just as many people using both platforms and some more iOS than others. Get used to it.

    • cartfan88

      Hey stupid! Wilhelm The Tool is back!

    • Frederick The Great

      Hey everyone…it’s HarpersMafia aka Alias Stealer.

      What the hell does HarpersMafia mean anyways huh? Care to explain that one numbnuts?

    • Tech Guru

      You’re a joke

    • Dylan Neild

      To be fair, many people do believe that downtown Toronto is some kind of cultish commune, I suppose. Hardly cut off from the rest of the world, though. That said, my office alone (for example) has about 15 people and as far as I know there isn’t a single person that isn’t on iOS (we have about a dozen Android devices for app testing but they just sit on my desk if people aren’t actively testing code on them). Pretty common story at a lot of app shops and dev shops I know. All the market data says Android has the majority of the market but if you live in the insular world of app / web development it’s really iOS and Apple dominated for the most part. Pretty similar story in desktop/notebook computers: Apple is 10% of the computer market but at a company like Google or Facebook you’re very much in a narrow miniority if you’re a developer working on a Windows machine. Highly, highly Apple dominated (like most good web development shops these days). So yeah, I’d concede I live in a vacuum but in the context of this article (Apple now having 50% of Spotify’s paid numbers in less than a year) it seems this vacuum isn’t so unusual – Apple is taking basically going to take over the music streaming market.

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  • Do Do

    Funny I was watching a round table and these tech pundits were pretty much saying the opposite about apple and talking about why. I don’t know one way or the other but it’s curious how this site doesn’t seem to see any negatives with apple…regularly.

    • Tech Guru

      The Bader guy is super into the Apple koolaid, drunk on it even.

    • Wilhelm

      Spotify has been around since 2008 and while it has 20 million subscribers Apple has only been around for 7 months and has half that many. If that isn’t a success story then I don’t know what is. It represents $100 million in revenue for the love of God but only Apple haters like YOU would crap all over this and fail to read in between the lines.

      Go back and pump your Blackberry.

    • Wilhelm

      Pundits are generally ridiculous on their expectations for this company and when it falls short, even by a minute amount, they go into a frenzy and recommend people sell. Like when they sold 47 million iPhones instead of the 48 these clowns were calling for. Never mind that it was still a record number.
      As for Apple Music it’s been around for just over 7 months now and has 10 million subscribers so what’s so bad about that? It’s a money maker for these guys but of course they were expecting more than 30, 40 or 50 million people to sign up

    • cartfan88

      The stock market has, as the stocks been a dog in 2015…even with a pumper like Wilhelm, Frederick or whatever he’s callng himself today.

  • LeTricolore

    Is there a PS4 app for Apple Music? I almost only use Spotify on my PS4 connected to my sound system at home. I have no reason to switch, but maybe I’d give the free trial a shot at some point.

    • Wilhelm

      They haven’t even provided a way to listen to Apple Music on third generation Apple TV’s, something they said they would do in the fall. We are past that point and no updates as yet. Until they support their own devices I doubt PS4 is going to get it, if EVER.

    • LeTricolore

      That’s pretty bad. Oh well. Thanks.

    • Frederick The Great

      Don’t know why they’re dragging their asses on this. They still have the old iTunes Radio icon on the ATV when I switch to my U.S. iTunes account on the device.