May 21, 2014 9:26 am
Google started out as a search engine and made their money by online ads. Years later, the Mountain View-based tech giant is into everything possible from driving cars, mobile devices, glasses and most recently thermostats and smoke alarms from its acquisition of Nest.
Google recently posted Q1 revenues of $15.4 billion (USD) and it looks like there is the possibility that Google will expand its ad reach past the standard computer and mobile device and into larger pool of opportunities. In a filing with the SEC, Google noted they could one day serve ads and other content on “refrigerators, car dashboards, thermostats, glasses, and watches, to name just a few possibilities.” The reason behind it, apart from maximizing revenues, is that as devices become “smarter” the mobile industry will “continue to evolve.” Additionally, the filing stated that “Our expectation is that users will be using our services and viewing our ads on an increasingly wide diversity of devices in the future.”
This is not a definite move by Google, just an acknowledgement that it could be coming. The next move for Google AdWords is potentially on Google Glass, its Android Wear partners, or via the car (which will probably receive some resistance as it could be considered distracted driving).
Update: Google has issued a statement about its SEC filing, noting “We are in contact with the SEC to clarify the language in this 2013 filing, which does not reflect Google’s product roadmap. Nest, which we acquired after this filing was made, does not have an ads-based model and has never had any such plans.”