Update: Google says the mobile industry will continue to evolve, foresees ads coming to your car, thermostat, glasses

Ian Hardy

May 21, 2014 9:26 am

Google started out as a search engine and made their money by online ads. Years later, the Mountain View-based tech giant is into everything possible from driving cars, mobile devices, glasses and most recently thermostats and smoke alarms from its acquisition of Nest.

Google recently posted Q1 revenues of $15.4 billion (USD) and it looks like there is the possibility that Google will expand its ad reach past the standard computer and mobile device and into larger pool of opportunities. In a filing with the SEC, Google noted they could one day serve ads and other content on “refrigerators, car dashboards, thermostats, glasses, and watches, to name just a few possibilities.” The reason behind it, apart from maximizing revenues, is that as devices become “smarter” the mobile industry will “continue to evolve.” Additionally, the filing stated that “Our expectation is that users will be using our services and viewing our ads on an increasingly wide diversity of devices in the future.”

This is not a definite move by Google, just an acknowledgement that it could be coming. The next move for Google AdWords is potentially on Google Glass, its Android Wear partners, or via the car (which will probably receive some resistance as it could be considered distracted driving).

Update: Google has issued a statement about its SEC filing, noting “We are in contact with the SEC to clarify the language in this 2013 filing, which does not reflect Google’s product roadmap. Nest, which we acquired after this filing was made, does not have an ads-based model and has never had any such plans.”

Source: Wall Street Journal
Via: TechCrunch

  • KingKYB

    Thats really the world people wanna live in? Its just sad how much money rules this world.

    • Proud Windy

      Sadly you’ll be surprise. There is people who would love a world like that. Watch that movie Wall’E. We are heading exactly that directions. Where we will just become consumers of everything without realizing the damage we are causing to universe.

    • Joe_HTH

      Sure, as long as they can get free sh*t. It’s crazy how this company gets praised so much, and they are ten times worse than Microsoft 10 years ago, with the shady sh*t they do. They always try to present themselves as the good guy with their “do no evil” garbage.

  • EP_2012

    Ad’s in your “refrigerators, car dashboards, thermostats, glasses, and watches”.

    This makes me hate Google.

    • Proud Windy

      Don’t hate them bro. Hate yourself. If people never bought stuff off their ads. Their ads will never work. It works. Alot of people these days can’t resist these ads and they fall for trap. I know people they can’t afford to eat and don’t have a job but they have to have an iphone/samsung because its just too cool these days.

    • EP_2012

      For what it’s worth, I block all the ads on my PC, smart phone and tablets (even my ipad). I’d block them on the Xbox 360 too, but doing so breaks certain features. I listen only to streaming radio services that are ad free and only watch movies that are ad free (netflix, google play movies, etc.). I cut cable years ago to avoid my kids having to sit through ads and I promptly discard newspaper flyers. On my own website, it completely ad free and intend to keep it that way.

      The only ads I see are the evasive Google search ads that can’t be blocked (yet).

      Believe me, I don’t generate any revenue for any company through their ads and I will continue to do what I can to keep ads out of my life and off my electronic devices.

    • Proud Windy

      @EP_2012:disqus I don’t want to sound stupid but please can you tell me the software you use? I tried many and every one had faults. Would you suggest one to me. Please and thank you.

    • EP_2012

      For Chrome I use the extension “adblock” and Ghostery.

      On my android devices I use Adaway mostly. Root is required.

      On ios it’s Weblock (you can get it through the app store, no jailbreak required).

      for the Xbox, you’d have to check online as it requires you to block through your router or through a DNS service.

      There are other ways too, but I find those the most effective and problem-free.

      Happy blocking!

    • Proud Windy

      Thanks bro! Any suggestion for opera next?

    • EP_2012

      I haven’t used Opera in maybe 7 years, but if it has plug-in/extension support, there’s no doubt an adblocking extension for it.

      Good luck!

    • TomsDisqusted

      Google has actually been very restrained so far, so I suggest you wait and see what this means. One of the big reasons for the early rise of Google was that they used minimal text based ads when the rest of the industry was using big flashing banner ads.

  • Max Fireman

    Really Google? You are making trillions of dollars and want more to make your users more uncomfortable?

  • beyond

    no thanks Google

  • Collin dubya

    I hate to say it but so where do we go from here, windows phone?? *shudders*

  • St. Misery

    People should’ve known better, everything Google does serves their agenda of gathering your personal info to bomb you with ads. Google GFY, I’ll be keeping my 2 BBs.

    • OgtheDim

      Yeah, because, you know, the people running BB now are not into optimization of revenue streams at all……………

      where an ad can be placed BB will do it, or not for a fee.

      Don’t kid yourself.

    • BadGoliath42

      Difference is that Google is an ad company at its roots, not BlackBerry, not Microsoft, not Apple.

    • TheSotSays

      “Don’t kid yourself”

      I can promise you one thing Ogderp, you’re certainly not fooling anyone.

  • KiwiBri

    I see a backlash happening to google. I think The Verge recently had an article on Google Backlash. Google is the new Microsoft..

    • Proud Windy

      Microsoft still rules the world. Don’t you see the trick. We thought google was free for years but we didn’t know they were getting us hooked to google. Now a days if you make up something and tell them you saw it on google or facebook. They’ll believe you.

    • Joe_HTH

      Google is ten times worse than Microsoft ever was, even in their antitrust hey-day.

  • edd

    The apocalypse is coming soon

  • MXH070

    Ha. What’s the whining all about Google gives cheap phones and free apps to all of you, what do you think they were doing it to be nice.

    Wonder if anyone figured out yet that 98% of Google revenue is from advertising hence Google will put a screen full of advertising in front of you every moment of your life if they can.

    Thanks but NO thanks Google…

  • Joel

    I love my Nest, but the moment I see an ad being displayed on it will be its last.

    • Proud Windy

      Isn’t that people use to say about youtube ads Lol

  • Super_Deluxe

    The apocalypse of the tech world is almost here…

  • OgtheDim

    Nah….people will always go for the cheaper less bothersome alternative.

    • Stephen_81

      Ad supported will be the cheaper alternative, that is why Android is as large as it is, People have a belief that ads don’t influence them so they gladly take ads to not pay more upfront.

  • AKDISQUS

    More reason not to buy any Google products. My regular thermostat is doing it’s job without ads.

    • Proud Windy

      Yeah but how long that will last. Time is evolving so fast that its hard to keep up and trust me it will come to a point where you will have to join in just like you have to do emission test of your car while the big corporations destroying the whole planet they make us believe as if our driving habits are destroying the earth

    • Guesttseug123321

      Soon others will join in, you won’t be buying anything then.

  • Buzz88

    I’m still not clear on why I would want a google thermostat / fridge / smoke detector / …
    If they’re going to be flashing ads at me all the time then forget it. Pretty soon your thermostat will have a camera and microphone built in and voila it’s 1984.

  • Harold Mitchell

    Time to unplug???????

    • Proud Windy

      Try it bro. I once even give it a thought. You can’t even go a day without it because your career, finances, relationships, commute etc etc is bound to it. Its becoming to a point that you have more chance to survive without breathing.

    • Harold Mitchell

      Sadly, you’re correct.

  • Proud Windy

    Imagine you are sleeping and you hear your watches, your thermostat, your fridge etc etc playing those ads and even thought they give you an option to skip ad after 5 seconds. How many devices a night you will have to go to and skip ad. LOL

    • EP_2012

      Wait until printed ads appear on condoms or on the skins of fruits.

    • Proud Windy

      LMAO… won’t be surprised.

  • MXH070

    I call BS Google, advertising is coming to nest as fast as you can get it on there.

  • Joe_HTH

    Oh great, and this is the company people say is so innovative? What are they innovative in other that monetizing ads and annoying the sh*t out of people with Google+? They make worse every product they touch.