BlackBerry releases BBM 2.1 with sticker support

Daniel Bader

April 1, 2014 10:22am

BlackBerry has lobbed its first salvo into the for-profit mobile messaging ecosystem today, adding a Sticker Store to its BBM for Android, iOS, BlackBerry OS and BlackBerry 10 products.

Last week, the company told us it would be updating the apps to support stickers, which are “larger, bolder and more expressive images than emoticons,” with both free and paid packs.

Each sticker pack has between 20 and 25 choices, ranging in theme from Shaun the Sheep (kids!) to WWE (adults!). The delineation between demographics is clear, but BlackBerry is attempting to hone the appeal across all ages and user types. The paid sticker packs will start at $1.99USD as an in-app purchase, though there will be many free options available, too. BlackBerry has also commissioned its own branded sticker packs.

The new update also includes photo sharing in multi-person chats and larger file sizes, up to 16MB from 10MB. Of course, BlackBerry still touts BBM as the fastest and most reliable messenger on the planet, but its 85 million user base doesn’t seem to be growing nearly as quickly as some of its competitors, including WhatsApp.

  • KiwiBri

    this is a Aprils Fools Joke right? Just like the Release of the 9900 ?

    • Acer12345

      Nope.

  • goolger

    this is the future of the company. WWE stickers LMFAO

    • Anthony Roberts

      Laugh now but of course for people like me and you might not get it but we are the minority. Stickers make sense for revenue since there is no cost to carry it and will bring in money for the BBM division as well as sponsored channels and so on……so your comment is not only dumb you think blackberry is putting everything on stickers!?!?!? LOL if this makes them money….I am all for it….this will be popular in emerging markets big time. Viber does this as well and make millions and millions of dollars because of it.

    • goolger

      i take it you are an amateur and no nothing about business so it’s ok…a sticker is a fail to the eyes of all..this is what BB is wasting their time on? apple must be laughing

    • Anthony Roberts

      No clearly you are the one with who knows nothing about business….you make it seem blackberry invested millions and millions of dollars and development time for stickers…….do you not see that the update carries more than stickers or is it because you cannot read? Besides stickers…Larger file sharing and photo sharing in multi person chats its a small update…also the next update which will be coming in the summer and fall is BBM Video and BBM for windows so meanwhile while they working on carrying stickers which doesnt take that much effort they are working on increasing their user base with BBM Video and BBM for Windows phone and THAT is when you will see BBM growth and skype and whatsapp go down slowly….the only reason whatsapp has way more users is because its a open chat platform that once you download your on it it isnt a controlled IM service like BBM which is why I like it. Imagine you have a business phone and have client numbers and they have whatsapp and you post up a picture or status and it wasnt professional and forgets his clients are on whatsapp as well uh oh…totally not controlled. So for your information they are working much more on just “Stickers”. Apple must be laughing eh….you tend to forget they work together both BBM on their phone increase their sales and also their CARPLAY that they have work on top of QNX….who owns QNX…hmmm……Blackberry!!!! Only the fanboys and i****s war with each other….all the execs work with each other in certain fields and technology to better themselves in certain areas and we are the ones who just banter over stupidness with my phone is better than yours crap and my specs are cooler and foolishness……I have to laugh sometimes really…

    • Acer12345

      It’s alright Anthony, no need to waste your time explaining business analytics to an arrogant 10 year old.

    • Anthony Roberts

      LOL thanks….Viber alone got 100m stickers pack downloads in the couple of months they released stickers…the potential is huge in other markets besides north america….I really cant wait until VIdeo gets in android and iphone and windows phone hand then the BBM number should be interesting.

    • goolger

      lmao you wasted time and i didn’t even read it. dunce cap

    • Anthony Roberts

      (duuuhhhh….aahhhhh….ummmm…..duuhhh) Yup I am a dunce cap!! :) you got me……sigh……..I forgot you can’t read such a long and detailed comment my apologies I forgot you are a dumb kid with nothing better to do :). Enjoy the rest of your day nothing but love and positive vibes on my end!! Peace out! :)

    • Mindmeld

      When he can’t tell the difference between “no” and “know”, you “know” you’re dealling with a 10 year old.

    • Mindmeld

      When he can’t tell the difference between “no” and “know”, you “know” you’re dealling with a 10 year old…a dumb 10 year old.

    • Mindmeld

      Typical 10 year old. You have an attention span of a gnat so I’m…you lost me already, haven’t you?

    • Ryan

      I read it, good job. I wish more people would use logic as you have. It’s the people that make decisions on emotions that you have to worry about.

    • Ulysses Grant

      LOL.. You’ll send one of these stickers to your boss with a note “If you don’t give me a raise this year, I will choke slam you”.

  • awhite2600

    Perhaps I’m too old, but I don’t get the point of these virtual stickers. I especially don’t see why someone would pay money for them.

    • sicsicpuppy

      It’s the same people that play Candy Crush .Company makes $1 million a day with a game

    • Anthony Roberts

      Exactly!!!! People think that paying for extra lives and so on is dumb but they make millions of those things ….

    • awhite2600

      I play Candy Crush from time to time. I have never spent a cent of my hard earned money to play. If I run out of lives, I just wait a while. It is possible to play fro free.

    • Syaz

      Or you can just change the time on your device. Crazy, I know, but people still do it. I tried it out to see if it worked. It did. However, I’ve since deleted the app. I don’t like their corporate politics.

  • sicsicpuppy

    The saviour has arrived in the form of a sticker

  • Apocalypso

    Ooh….stickers! BBM should have thought of this long ago. This is the game changer!

    Ok, seriously, this is a joke. We’re not in grade three here. Personally I think adding video calling for Android and iPhone users would be a much more useful feature than a bunch of juvenile-looking stickers but I guess that is one thing that will make money for BBM.

    • realitycheck

      relax its just an update among many updates.

  • Mindmeld

    Given that Blackberry is pretty much dead in the NA consumer space, this is obviously not for this market. But, hey, guess what? Blackberry (and BBM) is still very popular in much of Asia, Africa and Latam where “cute” things like stickers and plush toys are still very popular (for both male and female). How about seeing the world beyond your backyard?

  • wahwah

    Whoopie.

  • deltatux

    What a waste of resources, they need to fix Android and iOS implementation of BBM. BBM is a great messenger but it needs to incorporate platform specific features like the millions of other messengers which do. I can’t stress this enough but the Android version needs to use Google Cloud Messaging for push notifications and the iOS version needs to use the iOS counterpart. The current solution is a hacked on solution at best and doesn’t work that well. It also drains more battery.

    • Ryan

      They have been putting out updates in a timely manner, and each time with new features. The app is only 5 months old and already it has more features than the competition. Yes it needs more work on the UI front to match the themes of iOS and Android. Bug fixes and more integration is always helpful.

      They have a lot on the horizon, eBBM, desktop BBM, Windows Phone BBM, video calls and Screen sharing across all platforms. BBM Money. All these features are set to be released in 2014. I would expect video and screen sharing by the summer.

    • deltatux

      Personally they should fix what needs fixing before adding anything. At least get the basic messaging functionality completely solid first. A messenger is useless unless it is flawless in message routing and its experience.

    • Ryan

      Yeah I agree with that. That’s what happens when you rush something to the market without proper testing, but should they have waited another 3-6 months getting it right? BlackBerry biggest enemy is time.