Samsung rumoured to launch up to four Galaxy Note 3 variants

Daniel Bader

July 10, 2013 8:56pm

With the recent observation that, despite sales upwards of 20 million, Samsung’s flagship Galaxy S4 is not quite living up to the investors’ high sales expectations, the company has taken steps to diversify its smartphone portfolio outside the clear boundaries of entry-level, mid-range and high-end.

Recently launching three additional models of the Galaxy S4, including the camera-centric Zoom, the waterproof Active and the diminutive Mini, Samsung has decided it’s better to diversify with a portfolio of similar products under one umbrella than focus its attention, like Apple does, on a single hero product every year.

Rumours point to Samsung making a similar decision with its Galaxy Note 3 product. While it’s not yet known whether these four variants, which are based on model number listings found on Samsung’s own website, will be dramatically different from one another, it speaks to the company’s internal struggle to throw everything at the market to see what sticks.

What’s interesting is that the Galaxy series began in a similar fashion, with individual and unique designs destined for each U.S. (and their aligning Canadian) carrier. By the time the Galaxy S3 was released in 2012, though, Samsung decided to be more like Apple and release a single identical-looking model across all markets, differentiating only by processor type and chassis colour.

Though the situation is largely the same in 2013, with a single design permeating all countries and carriers, the company’s divergence from a single marketing strategy — and its assumption that the Galaxy brand itself is strong enough to bear the weight of multiple products, designs and variants — could be interpreted as an act of desperation.

There is a growing concern among telecom analysts and journalists that the high-end smartphone market, which the Galaxy S4 and Galaxy Note series represent for Samsung, is becoming saturated, leaving less space for users to differentiate one device from another. Though the Galaxy S4 was a significant upgrade from its predecessor, both in terms of internal hardware specs and external design, the Galaxy S3 is still a high-performing, modern-looking device. Users are becoming less incentivized to update their smartphones every year because a high-end phone from 2012 is still more than capable in 2013.

If Samsung does decide to launch the Galaxy Note 3 in a number of variants and prices, it will be hard to differentiate them in North America, in which consumers rely on signing long-term contracts in exchange for a highly-subsidized phone. As a result, there is very little room in the U.S. and Canadian markets for a mid-range tier, as high-end devices are quickly discounted to under $100, and in Canada often $0, to push extant inventory. Why would someone purchase a Galaxy S4 mini on contract, for example, when the more powerful Galaxy S3 can be purchased for the same or less?

The Galaxy Note series has given Samsung a platform to launch not only physically larger smartphones but ones that are significantly more expensive. It’s difficult to know how Samsung intends to market multiple Note 3 variants (if they exist at all) without risking the premium nature of its brand.

The Samsung Galaxy Note 3 is expected to launch in September with a 5.7-inch 1080p display, a 2.3Ghz Qualcomm Snapdragon 800 processor, 3GB RAM, 16GB internal storage and a 3500mAh battery.

Source: ETNews
Via: Droid-life

  • silver_arrow

    One thing is when we go two year contracts I can see there being a much larger gap between the high end devices and the low end devices. I would be all in favour of seeing some medium end devices like the S4 Mini and Moto X being sold and marketed as medium end not head to head with the flagship devices.

  • TomsDisqusted

    a different model for each carrier was senseless. the multiple models of the S4 are better justified. if the models of the note are as distinct as with the s4 then I think it is acceptable.

  • MegaGeek

    Samsung is falling off. They are over-saturating their flagship lineup with a bunch of phones that look (and practically are) identical to the average consumer. It is going to cause confusion and erode their sales.

    They are also pissing off their loyal fans – myself included – by bloating the absolute hell out of their flagships. Why is my GS4 stuttering SAMSUNG?!?

    • alphs22

      Don’t understand this either.

      They worked hard to push the “Galaxy” brand into the psyche of the masses as a good brand. Most smartphone users nowadays would know the Galaxy S line and the Note line.

      Now they want to crowd the S line with a bunch of offshoot products (zoom, active, mini, LTE-A) and they want to crowd the Galaxy brand with even more products (Ace, Grand, Mega).

      This is in addition to their mess of a tablet lineup (Tab, Note, Tab 2 7.0, Tab 3 7.0, Tab 8.0 Tab 3 8.0, and so on).

      HTC, Sony, and LG are starting to put together more cohesive device lineups. I wonder if Samsung has peaked.


    They didn’t introduce the other models because of the S4 not selling as well, they would of had those devices in production and planned nomatter what for a long time. I wouldn’t call producing all the different devices desperate at all, it’s more like they have such a hold on the market that they can afford to try coming out with “The Next Big Thing” which is indeed their catch phrase & they are following it to a T.

  • Raphael

    hopefully they will have a 6 inch variant haha

  • Joe

    Galaxy Note 3

    Galaxy Note 3 Zoom
    Galaxy Note 3 Super Epic touch LTE
    Galaxy Note 3 HD LTE-A
    Galaxy Note 3 Super HD AMOLED +
    Galaxy Note 3 Super HD AMOLED Epic LTE-A Touch Ultra Edition


  • Skazzberry 2.0

    It has come to a point where there is no point buying a new phone since something better will come out in just a few months. Cellphones are going the same way as laptops and PCs.

  • rgl168

    I wish they put more focus on Android updates instead of pumping out different variants of similar devices.

  • chris tullett

    Carriers just need to start working with the developers to brand a time and “cost” factor whether contracted or not when it comes to the relase of new high end phones. One new phome every year from companies is more then enough let alone brimging in multiple of one new phone. The market and us simply do not need the added choices when it comes to high end phones and tablets. It just becomes a cost barrier for people as well as another excuse to sign off fpr another 2-3 years.. and samsumg will never fall thpse who think so should switch to apple fo a month then decide

  • Mike0808

    This is getting ridiculous…..

    If they end up releasing 4 Note 3 variants, there will be:

    ~6 S4s (S4, S4 mini, S4 Active, Zoom, S4 LTE-A, S4 Google Edition) and you never know, at the rate they’re going this number could increase…

    ~5 Tablets (Tab 3 10.1″. Tab 3 8.0″, Tab 3 7″, Note 8.0″, Note 10.1″) not including any Tab 2s which are still for sale

    ~4 Note 3s

    ~3 other Galaxys (Ace,Grand, Mega)

    A total of ~18 variants of phones and tablets all in the high-end market and I’ve probably forgotten a few. I love Samsung and I’m all for innovation but I’d rather see them release maybe one or two of each and implementing all the features in one instead of flooding the market with all these variants.

  • lean6

    As long as the variant releases aren’t staggered too far apart and kept secret so that buyers aren’t able to plan, I say it’s great having variants and options. I don’t like how the S4 Active was released after-the-fact of the S4 Flag. I think they are actually missing out on potential buyers, the same way that they have with their late limited edition colors. They are incentivizing incidental walk in customers with physical features (where price would suffice) instead of targeting and pulling people into the stores. If a phone entusiast is anticipating the release of a few different phones, why not try to tip the scales for that person instead? I have to believe it’s a supply or production line limitation in the rush to market. Then again, maybe we enthusiasts are smaller in number than I thought.