July 9, 2013 4:21 pm
Tumblr for iOS and Android have gained their first major update since the social networking giant was purchased by Yahoo for an even more giant $1.1 billion.
While the update itself may not change the way you use Tumblr, it speaks to the more browse-friendly, casual direction the company is going. An overhauled discovery screen now shows you trending tags and blogs, and when you search for specific keywords, the results are filtered based on what the service knows about you and what it thinks you’re more likely to want to spend time with.
The one thing to realize about Tumblr is that, underneath its “young person” veneer, there is a lot of great content, from historical artifacts to unreleased music tracks to little-seen comedy to inspirational quotes. The trove of content is often overlooked because there’s just so much new content being generated every minute. The new discovery interface goes a long way to finding that new material and making it accessible.
Tumblr’s Android app was most recently overhauled in April with a new interface and improved performance.