Bell releasing Bravo GO for Android and iOS on July 18th as first TV Everywhere product

Daniel Bader

June 6, 2013 1:20pm

Bravo Canada logo 2012

Bravo will be the first recipient of Bell Media’s new TV Everywhere moniker when the BCE-owned company releases Bravo GO for Android, iOS and the web on July 18th.

Unlike Bell Mobile TV, Bravo GO won’t be a subscription-based service. Bravo’s “any screen” availability will be tied to a customer’s television subscription, akin to TMN GO, the Astral-owned service that launched on mobile earlier this year. According to a release issued today, Bravo GO will be available to “participating TV service providers,” which most likely points to Bell, Rogers and Cogeco. Users will authenticate using an existing account tied to their provider to ensure eligibility.

TV Everywhere and the GO branding “embraces the evolution of how viewers consume television content,” said Kevin Crull, President of Bell Media, in the release. Intended to pre-emptively diminish the potential for cord cutting, owners of media content such as Bell and Rogers are increasingly turning to mobile-first digital strategies to add value to their pricey television packages.

Bravo GO, unlike TMN GO, will broadcast shows live and on-demand, and the content will be available over WiFi and cellular connections. Bell Media says it will expand its TV Everywhere participation later this year with CTV, CTV News, TSN, RDS and Discovery, encompassing the company’s top brands and associated content.

Bravo Canada owns the rights to many popular shows including The Borgias, Franklin & Bash, Suits, White Collar, Dallas and Graceland.

Via: Newswire

  • Justin Crowley

    see this could be much better if we could just pay for the ability to watch on our mobile devices instead of needing to subscribe to TV as well

  • Me Ted

    The reason why I have an HD antenna paired with my Slinbox HD-Pro.

    • Swordfish

      I too have a slingbox which is better because you can connect to it using wireless services.

  • Lirodon

    If Bell is FINALLY going to join the authenticated VOD department, I hope we get WatchTSN soon.

  • Super_Deluxe

    About fricken time. I hope it’s available in HD too for HD displays.

  • Swordfish

    So I can’t understand why you would use your data plan to watch TV? It isn’t like in the US where they have unlimited plans. Watching TV will eat about 1G per hour so that gets expensive very fast. Does Bell allow you to watch TV on wireless? I know Rogers won’t.

    • Lirodon

      Bell REQUIRES you do so.

      But they bill it by the hour instead of as part of data afaik

    • Tanner MacLean

      Yep, most $60+ plans come with 10 hours free. Source: I work for Bell.

    • Super_Deluxe

      The only carrier that offers Unlimited data is Sprint and there network is super slow so it makes sense why. Just saying.

  • Zee

    I wish they’d offer a service where I don’t need a TV subscription first. How’s about a few channels available for a low fee?

  • Techie01

    Stopped reading at Bell