Bravo will be the first recipient of Bell Media’s new TV Everywhere moniker when the BCE-owned company releases Bravo GO for Android, iOS and the web on July 18th.
Unlike Bell Mobile TV, Bravo GO won’t be a subscription-based service. Bravo’s “any screen” availability will be tied to a customer’s television subscription, akin to TMN GO, the Astral-owned service that launched on mobile earlier this year. According to a release issued today, Bravo GO will be available to “participating TV service providers,” which most likely points to Bell, Rogers and Cogeco. Users will authenticate using an existing account tied to their provider to ensure eligibility.
TV Everywhere and the GO branding “embraces the evolution of how viewers consume television content,” said Kevin Crull, President of Bell Media, in the release. Intended to pre-emptively diminish the potential for cord cutting, owners of media content such as Bell and Rogers are increasingly turning to mobile-first digital strategies to add value to their pricey television packages.
Bravo GO, unlike TMN GO, will broadcast shows live and on-demand, and the content will be available over WiFi and cellular connections. Bell Media says it will expand its TV Everywhere participation later this year with CTV, CTV News, TSN, RDS and Discovery, encompassing the company’s top brands and associated content.
Bravo Canada owns the rights to many popular shows including The Borgias, Franklin & Bash, Suits, White Collar, Dallas and Graceland.