Google purchases creator of popular iOS photo editor Snapseed to improve Google+ photo experience

Daniel Bader

September 17, 2012 4:06pm


Google has announced a purchase agreement for Nik Software, the creators of popular iOS app Snapseed. While the app has yet to arrive on Android, it seems that Google’s plans for the company extend beyond the mobile space and into its Google+ network.

Financial terms are not yet available for the acquisition, but Nik Software dabbles in desktop applications too with plugins for popular apps such as Lightroom. The company has been around since 1995 with a motto of  putting “photography first.” Google+ has been adopted by many as the best place for sharing photography in an open sphere — though 500px and Flickr would argue otherwise — and Nik seems like a good fit for the brand.

Whether the acquisition means that development of the excellent iPhone and iPad apps will cease, or if there will be an increased focus on Android and the mobile web, remains to be seen, but we’re sure Google won’t let the brand flounder.

Source: Nik Software, Google+

  • Brad F

    First Sparrow, snow Snapseed. Google keeps buying and killing all these amazing apps.

    Don’t be evil.

  • JP

    Excited! :D

  • Paul

    I have to agree with you Brad. The big guys lack the innovation to do this themselves and rather than contract these guys to do what they want they buy them up and they disappear :(

  • briggs

    Awesome for the guys at Nik. Finally making some real money that is truly hard-earned.

    Sucks for the community though. Google has a tendency to sit on these things and never use them well.

  • Netguru

    Nik, first and foremost, is known and highly regarded by pro and serious amateur photographers for their excellent plug-ins such as Color Efex Pro, HDR Efex Pro, Sharpener Pro, Silver Efex Pro, Viveza, and Dfine) for Adobe Photoshop and Lightroom. That is their bread and butter…they don’t “dabble” in it, as you so ignorantly stated.

  • Samuel

    When a company buys out another it is usually cause it is more cost effective than a long term contract or a series of short ones.

    We (and understandably so) tend to dislike moves like these cause the little guys more than likely will dissapear, but the truth is that with every acquisition google or others made their software offering might get better.

    Can you imagine the possibilites for Nik and google to incorporate their software as part of the native google camera app? I do! After all this is the sole shrine Apple still have over other smartphones is their camera app that not only take photos but that incorporates a lot of editing natively into the app.

    If google can make this happen with Nik, we might see huge improvements on their camera app in the near future. I also wonder when they will start rolling google phones instead of keep calling them Motorola