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Android users love Facebook, and Angry Birds is popular regardless of age: Nielsen

By on December 12, 2011 at 5:43pm in Mobile News

It appears that regardless of how old you are, you love Facebook. That is the takeaway we are getting from some interesting data put together by Nielsen research today. Though the data is derived from US-based Android users in the month of September, we’re pretty confident that Canadian users have similar usage patterns. Nielsen found that Facebook’s app is used, on average, more often than even Google’s own first-party options.

In the 18-24 age range, Facebook is used by 80% of users compared with 77% for Google Search and 70% for Gmail. This is interesting data considering how ugly and bug-prone Facebook’s app has been until recently.

It also does not take into account what kinds of skins are being used by each Android user: Facebook is tightly integrated into phones such as the HTC Status and Sony Ericsson’s Xperia line, which would undoubtedly sway the results.

As ages increase, only several apps seem to change positions: Angry Birds is played by 35% of those aged 35-44, while only 22% of 18-24 year-olds partake. Use of Quickoffice, the word processing and spreadsheet app bundled with most Android devices, increases with age while YouTube, it would seem, decreases from 64% to 51% between the three age groups.

Source: Nielsen Blog
Via: BGR

Related posts:

  1. Facebook says they now have over 350 million active mobile users
  2. Angry Birds Seasons now available in the Android Market
  3. Facebook has 15 million active mobile users: “people are hungry”
  4. Angry Birds passes 30 million downloads on Android

Discussion

8 comments for “Android users love Facebook, and Angry Birds is popular regardless of age: Nielsen”

  1. Sad to see that Pandora Radio is a hit with all age groups, too, as we can’t get it here in Canada. :(

    Like or Dislike: Thumb up 4 Thumb down 1

    Posted by Rebekkah | December 12, 2011, 5:58 pm
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  2. Tune In Radio buddy. But weather channel that’s very weird?

    Like or Dislike: Thumb up 0 Thumb down 1

    Posted by Jim | December 12, 2011, 6:33 pm
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  3. Tinyshark app for android is awesome, beats pandora

    Like or Dislike: Thumb up 1 Thumb down 0

    Posted by merc782 | December 12, 2011, 6:51 pm
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  4. What’s with the poor grammar?

    Like or Dislike: Thumb up 0 Thumb down 3

    Posted by billy | December 12, 2011, 7:03 pm
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  5. 40 year olds playing angry birds… lol good stuff.

    Like or Dislike: Thumb up 4 Thumb down 0

    Posted by Nade | December 12, 2011, 7:27 pm
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  6. people still use Yahoo mail?

    Like or Dislike: Thumb up 2 Thumb down 0

    Posted by niceheadphones | December 13, 2011, 12:09 am
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  7. And how did Nielson come up wuth this data? App usage time sounds oddly like Carrier IQ data collection?

    Like or Dislike: Thumb up 1 Thumb down 0

    Posted by GoatForSale | December 13, 2011, 6:22 am
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    • “To rank mobile apps by active reach, that is, by the percentage of Android owners who used the app within the past 30 days, Nielsen analyzed usage data from its proprietary device meters on the smartphones of the thousands of consumer panelists who agreed to be part of Nielsen’s ongoing Smartphone Analytics research.”

      Or you could you know… read the link before claiming something.

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      Posted by Curtis | December 13, 2011, 12:42 pm

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