On the heels of Apple’s Q3 2020 earnings, several analyst firms released new estimates about how many products the company shipped.
Apple reported $59.7 billion USD (about $80.1 billion CAD) in revenue with $11.25 billion USD (roughly $14.94 billion CAD) in profit in Q3. However, the strongest area of growth was iPad revenue, with Apple pulling in an increase of 31 percent compared to the same quarter in 2019.
Strategy Analytics estimates Apple shipped 14.3 million iPads in Q3 2020. That matches up with a previous Canalys estimate that the $6.58 billion USD ($8.74 billion CAD) iPad revenue from the quarter represents 14.2 million units shipped.
However, Strategy Analytics and Canalys differ when it comes to estimated market share. Canalys said iPad shipments grew by 19 percent, and Apple took 38 percent of the global market share. However, Strategy Analytics puts the shipment growth at 34 percent and market share at 33 percent.
Further, some estimates put the overall tablet market at a 17 percent increase in shipments, which would mean Apple saw about double the growth of the market. Canalys’ estimates, however, would put Apple below the market average.
9to5Mac says the most recent data puts Samsung and Huawei in second and third, respectively. Lenovo takes fourth in the tablet space, followed by Amazon.
Regardless of which numbers you go with, it’s clear Apple — and the tablet market as a whole — thrived in the last quarter.