Instagram planning to show how many times a video has looped


Instagram made a small but important change to its video product today, right on the heels of extending maximum video ads to 60 seconds from 30.

The counts come after a big push by Instagram to emphasize video on the platform, opening the company’s advertising API to brands with larger budgets that covet the network’s highly-engaged 18-34 age demographic.


Now, the most popular videos — and ads — will, like exam grades posted at the front of the class, be a public acknowledgement of success or failure.

Instagram notes that the view count will replace the “Like” tally when the feature gets implemented in the next few weeks.