Bell has announced that this year’s Let’s Talk Day will take place on January 28th. Bell’s Let’s Talk Day was created to support mental health initiatives in Canada, and the annual event raised a record donation of $5,472,585.90 last year. Since 2010, Let’s Talk has raised $67,515,875.
The same structure applies this year: Bell will donate 5¢ for every text message, wireless and long distance call made by Bell Canada and Bell Aliant customers, every tweet using #BellLetsTalk, and every Facebook share with the Bell Let’s Talk Day image.
George Cope, President and CEO of Bell Canada and BCE, said, “The Bell Let’s Talk conversation continues to grow each year, and we continue to make progress toward ending the stigma by talking about how mental illness affects all of us. On Bell Let’s Talk Day, every one of us has the opportunity to support those who struggle and help drive funding and action in Canadian mental health.”