Bell Mobility still has high hopes for “Live Events Channel”

Bell will continue to push (or educate) us about their “live events channel”. This is available for all 6.3 million Bell subscribers  that “could” let them watch sports, concerts and festivals live via cell phone. First launched for the Beijing Summer Olympics, only 1,000 or so actually signed up for the $8 flat rate charge. Nauby Jacob, vice-president of user experience and content at Bell(er) Mobility said “It’s a new behaviour. You have to educate the market”. More here

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