TELUS’ tag line of “The Future is Friendly” was originally from CLEARNET, a company they purchased for $6.6 billion in 2000. The CLEARNET brand slowly faded away and TELUS became a Canadian wireless powerhouse. Then when all the new entrants launched, such as WIND Mobile, Mobilicity and Public Mobile, the Big 3 each decided to [...]
The CLEARNET brand was brought back to life by TELUS in April, only available with limited coverage in British Columbia and Alberta. At the time of launch there were a couple plans: $45 Unlimited Talk B.C. and a $55 Unlimited Talk and Text Canada. The prices jumped $5 for the coverage in Alberta, $50 and [...]
When TELUS resurrected CLEARNET a couple months back they positioned the brand to be a low-cost carrier that offers Unlimited Talk and Text plans in BC and Alberta. TELUS spokesperson Shawn Hall said that “Clearnet is a small market trial running in Kelowna and Red Deer. TELUS routinely conducts market trials to test out new [...]
With news yesterday that TELUS recently re-launched the Clearnet brand as an unlimited wireless play in the West, one analyst says this is a defensive move against Rogers and Bell flanker brands Chatr Wireless and Solo Mobile. UBS Analyst Phillip Huang stated in a note to his clients that “While the launch of no-contract talk/text [...]
Get ready for a mind trip. TELUS swooped up and purchased Clearnet Communications for $6.6 billion back in 2000. This buyout immediately gave TELUS a strong foundation for growth and quickly became one of Canada’s largest wireless companies (revenue and spectrum). Much of TELUS brand stems from Clearnet such as the tag line “The Future [...]