Zootopia takes over Uber in cute cross-promotion

Igor Bonifacic

March 4, 2016 11:58am

To celebrate the release of Zootopia, out today in theatres across Canada, Uber and Disney are launching a cute cross-promotion.

Users who enter the promo code “ZUBER” into the Uber app will see their app re-skinned to match the movie’s slick visual style (it’s unclear if Uber CEO Travis Kalanick helped with the designs).

In select U.S. cities, inputing the code will also allow users to download the movie’s theme song, “Try Everything.” Alas, if you’re reading this website, you probably don’t live in the U.S.

Since being released this morning, Zootopia has garnered rave reviews from critics — it currently has a 99 percent certified fresh rating on Rotten Tomatoes. Check out the movie’s trailer below.

  • mxmgodin

    “it currently has a 99 percent certified fresh rating on Rotten Tomatoes.”

    And the one and only negative review is the one from the Globe and Mail… We’re Canadian! We’re supposed to be nice!

  • John T.B.

    Looks like Disney cut a part where Zootopia IT department fired all local stuff and outsourced everything to Madagascar.

    Regarding partnership between Disney and Uber it only makes sense for the worst company of the century to partner with the worst company of the decade in supporting this next step in a subtle future slave generation conditioning .