Following in Kim Kardashian’s footsteps, Taylor Swift is launching a mobile game

Patrick O'Rourke

February 4, 2016 1:38pm

Following in the footsteps of Kim Kardashian’s ultra-successful mobile title, which has reportedly generated nearly $127 million in revenue since launching in late 2014, pop star Taylor Swift has plans to make her own foray into the word of mobile gaming.

Swift has signed a multi-year licensing deal with Glu Mobile, the developer behind Kim Kardashian: Hollywood, as well as a mobile title built around Katy Perry. The game’s release date is reportedly set for December for both smartphones and tablets. It’s currently unclear if it will launch on both Android and iOS, but given Glu’s other celebrity-focused titles have landed on both platforms, it’s likely Swift’s game will as well.

“Taylor is arguably the most popular person in the world with over 220 million social followers,” said Glu’s chief executive Niccolo de Masi, in a recent statement to financial analysts. “She has sold over 40 million albums and there is uniquely strong interest in both her music and life from all demographics.”

Glu also has plans to release games based on celebrities like Brittany Spears and Nicki Minaj in the near future. While the developer’s titles are often panned by critics and hardcore gamers, the company’s free-to-play structure and focus on microtransactions has found a lucrative audience that’s willing to drop real-world money on building their in-app character’s career and fame, though, it’s unclear what Glu’s Taylor Swift game will actually consist of.

Hopefully Taylor Swift’s mobile game will focus on buying antique furniture, playing with cats, and perhaps most importantly, eating candy with models. Imagine Animal Crossing, but with Taylor Swift branding – instant game of the year candidate.

SourceGlu
  • mobilesugar

    ”instant game of the year candidate” Yeah, I’ll stop playing Fallout 4 so I can hear about breakups and how much boys are mean.

    • Imagine a Taylor Swift Fallout 4 mod? How glorious would that be!

    • mobilesugar

      Got a nasty chem addiction? Just Shake it Off!
      Deathclaw chasing you across the wasteland? Just Shake It Off!
      ….I knew there was trouble when I walked out (of Vault 111)

  • thorsten garbe

    Whoohoo strip poker. Lol

    • thorsten garbe

      Was my first thought

  • **FacePalm**
    Please, no…

    Soon we’ll see Drake, bieber, and Kanye and other hacks follow suit.

  • Omar

    The real money to be made is in in-app purchases, not selling music. These people are taking advantage of their cult-like fanbases for monetary gain.

    • Garrett Cooper

      Welcome to the business world…