January 28, 2016 12:35pm
Bell has been consistent with its commitment to help raise awareness of mental health programs in Canada. Yesterday, for the sixth year, Bell engaged the world with its Let’s Talk Day initiative by giving a nickel for every call or text made by Bell customers, and any Tweet with #BellLetsTalk or Facebook share with the Bell Let’s Talk image.
In 2015, $6,107,538.60 was raised, but 2016 broke that record with $6,295,764.75. Bell states it saw 125,915,295 calls, texts, tweets and shares, which represents an increase of 3.1 percent from last year, and brings the total donation to a total $79,919,178.55. Twitter saw a massive increase in usage with the #BellLetsTalk becoming the most-used hashtag in the world with 6,826,114 total tweets and retweets, up 43 percent year-over-year.
Mary Deacon, Chair of Bell Let’s Talk, said, “The all-Canadian Bell Let’s Talk has become a worldwide phenomenon, underlining what I think is a global aspiration for a major move forward in the way we view mental illness and practice mental health. Congratulations everyone, and thank you!”
Bell previously announced it will continue to program until 2020 and promised a total donation of $100 million to mental health initiatives.