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Déjà vu: BlackBerry starts taking pre-orders for the Bold 9900

rogers-bold-9900-contest

This is not a repost from 2011.

BlackBerry promised that they would be going back to its roots and giving customers what they want. The Bold 9900 is coming back to market with the hopes to rekindle love for those who dream of a QWERTY and a trackpad. The specs are the same, sportingt a 2.8-inch display, BlackBerry 7 OS,and a 5MP camera that captures 720p videos.

If you’re waiting for this to be back in your hands you can mark June 18th off on your calendar as this is when shipping will begin. BlackBerry has started taking pre-orders and Canadians will have to fork over $399.

Update: For some reason, possibly for high demand in Canada, BlackBerry has increased the price of the Bold 9900 by $30 to $430 (CDN). Those in the United States can still score the 9900 for $399.

Screen Shot 2014-06-16 at 10.53.58 AM

Source: BlackBerry Canada
Via: N4BB
(Thanks Todd!)

  • Granny is ALIVE!!!!

    $399?
    LOL

    • Balls O’Steele

      This is for business people who are forced by their IT departments to use a phone with BB7. They don’t have a choice so BB can inflate the price. The cost of upgrading the server for some organizations is prohibitive. I wouldn’t want to work for such organizations but they do exist.

    • Dewey Mai

      There’s plenty of other MDM solutions out there and IT depts would have long ago migrated especially with the popularity of other mobile devices amongst staff.

    • bigshynepo

      It should’ve been $199..

      I mean, if the One Plus can sell for so cheap, whats up with this pricing?

    • Jinkinsy

      RIM IS BACK!!!! THIS IS THE IPHONE KILLER. WATCH OUT!!!
      LMFAO

    • Ren596

      Corperate BB Customers Who Run BBOS MUST have given BB feed back That they Still want this phone.

  • Samuel Gomez Recuero

    Looks more like they found a stash of those phones on one of those buildings they sold and are trying to make a profit rather to send them to phone heaven.

    • ScooterinAB

      I just thought about that Atari story about those dug-up copies of E.T. and other unsold games. Perhaps? :P

  • barrist

    $399? W. T. F

    This was a pretty nice phone… when it came out three years ago. But c’mon.

  • alphs22

    I think this would sell pretty well in the $150 range.

    $400? Fat chance.

  • Bri Bru

    Is BB out of its mind? $399? are you serious? I thought Z10 doesn’t even cost $399

    • Conception

      You’re right, Z10′s are $299 now on Shop Blackberry.

    • Ali F.

      A month ago I bought 18 z10 unlocked from a BB employee for $167 each. I am using a z10 as my daily drive phone and it is wonderful. I wonder what BB are thinking with this tag price for the 9900!

  • MXM4K

    Business folks who are in absolute love with their current BB’s will be attracted to this. I think they are targeting enterprise customers more so than average consumers with this one. Good on them if they can make some decent cash via this method.

    Remember, they’re not trying to target those who love their high end smartphones with this. It’s a strategic move by BB, and hopefully it works out for them.

    • alphs22

      iPhones have surpassed BB as the top enterprise choice for a few years now. The number of people who are “in absolute love” with their current BBs are dwindling to an insignificant number.

      Blackberry’s play should be introducing customer-grade phones with enterprise-level security features. Many people no longer want to carry 2 phones, they want a phone that’s good enough for both work and play.

    • Ski Baron

      This is a misconception that people only want one device. I have a Bold 9900 for work and that is all I need for work and it works perfect. Why do I need to mix my personal junk in there, what good does it do me? Kids that work at MacDonald and stuff sure they will bring their personal phone to work. Real Professionals don’t need to be bothered with Facebook and twitter and personal stuff.

    • alphs22

      One less phone to carry in your pocket?

    • Ski Baron

      Why do I need my personal phone when at work? Why do I need my work phone when I am doing personal stuff? If I am doing work I will use my work phone etc. If you put your personal data on a work phone they can delete it at any time. You forget your password your phone is wiped. I leave my personal phone in my jacket or at my desk. It is just plain rude to be using your devices for personal stuff when with clients or in business meetings. Alot of executives do this and it is just rude and unproductive.

    • Supa_Fly

      Oh so you’re saying that BB Balance in BB10 doesn’t make sense right? Well looks like proof is in the pudding and the horrible low single digit million sales for BB10 proves this concept doesn’t work.

    • Ski Baron

      I didn’t say that, you just did. I am not talking about Blackberry
      balance. Having two phones works far better for me. I don’t need to
      have my personal data on a work device or work data on a personal
      device. If my company wants me to use a mobile device, then they should
      give me one to use. My personal device is for me, why should I pollute
      it with work?

    • Supa_Fly

      EXACTLY!

  • barrist

    the sad thing is, i recall reading that they’re actually starting to re-start production on this phone, so it’s not even a clearing out of old inventory.

    • MXM4K

      If they can sell them (mostly to enterprise I bet) then why not? There must be some demand for these, otherwise this would make no sense.

    • Supa_Fly

      IT’s NOT demand … it’s simply 2 things:
      1. BB coders had no direction or too many of their 60 mil + users did NOT upgrade to BB10!
      2. They think these laggards are still buying old BBOS devices.

    • barrist

      They thought there would be a demand for the Playbook and BB10. Sometimes it’s simply incompetence and lack of awareness.

    • FishTire

      Demand for the BlackBerry 10 devices would’ve been higher if they weren’t overvalued at launch

    • Stephen_81

      You are correct, they are starting a new production run with a partner to build these devices as needed. This isn’t old inventory.

  • AKDISQUS

    Terrible just terrible, no matter how many CEOs rotate in this company, the same problems remain. I think it’s the culture of incompetence and complacency thats ruining this company.

    • MikeOxlong

      And finally you see the truth and reality here. Good job!

  • AppleBerrySandwich

    BB should be perfecting BB10 instead of going backwards.
    I would never go back to BB7 after upgrading to a Z10.

    • J Smith

      Agreed. Love the Z10.
      Unfortunate it didn’t get better market penetration.

    • Ski Baron

      It’s not going backwards, it is giving more options. It also not forcing people to go forward. Some businesses can still use Wordperfect on DOS, if it works why force them to upgrade?

    • Supa_Fly

      Yeah well that ship has sailed with firing 7000 employees to equal the cost of 1 executive’s payroll (not including bonus’) for a year to save taxpayers dollars.

  • Max Fireman

    Just think and wonder, if they made this device cheap like the Moto E or G, they would boom and outsell, instead, they go to $399. I rather buy a used S4 on kijiji for that cash.

    • Stephen_81

      People who are in the market for a Bold 9900 in 2014 are not the people who buy on kijiji nor are they the people who are shopping for Android devices.

      This product is priced so BlackBerry makes hardware margins, while knowing that it is the only game in town for compressed push/push enterprise controlled devices.

    • MikeOxlong

      Which will supply 0.003% of the pop. Good job bb!

    • Stephen_81

      Duh exactly why they price it at $399 and not $179. If they are making100,000 units they aren’t getting volumes to discount the product and get small revenue on lots of units, instead they need to make more per unit.

    • thisiscjay

      No point reasoning with him. Even though what you’re saying makes sense, to him it’s “BlackBerry” so it’s immediately wrong…

    • MikeOxlong

      ^^this exactly! Anything and everything to do with bb IS IMMEDIATELY WRONG. Period.

  • Stephen_81

    This wasn’t even my favourite BlackBerry 7 phone but it certainly was the most popular one so I see why they are launching it again, BES5 is the worlds most used Enterprise MDM software and the only phones that work with BES5 are BlackBerry 7 and older devices, BES10 is a distant second, with other players trailing for 3rd, 4th, 5th ect.
    When you have some 20-30 million users who are tied to a system that can only run BlackBerry OS7 and older devices doesn’t it make sense that you actually provide them with new devices?

    The hope is that come November with BES12 that more Enterprise customers will move from BES5 to BES12 an they can retire the Bold line, but the phone can make them money, lower build costs than the Z10, and minimal channel liabilities. I say all the power to you Chen if it makes you money and keeps your monthly paying customers happy build them. I personally couldn’t go back to BlackBerry 7 but if I had never left I could see wanting a new clean device.

  • Bri Bru

    $300 for a year of warranty isn’t bad?

    • Bri Bru

      I personally think this is at its worst price point I’ve ever seen. I’d be hesitant even at $200 price point.

    • Ulysses Grant

      It should be $199.99 or $129.99 at best. This is a three year old device.

  • southerndinner

    How desperate. $50 more than the Nexus 5 lol

  • southerndinner

    The sad thing is that this will still sell better than the Z30.

  • Guest

    I guess Blackberry found a few million of these devices stashed somewhere.. oh crap.. gotta sell these!

  • bembol

    That is why they continue to fail. Why not price like the Moto G, even at $179?

    If you look hard one can probably find a used (mint) flagship for $100 more.

    • AWSadmin

      Because enterprise does not look into flagship devices.

  • nekkidtruth

    I feel like this might be a bad decision. It would have been more lucrative to simply keep the shell, update the device internally and put OS10 on it. Bringing back a device that has OS7 on it is extremely counter-productive when you’re trying to keep your latest OS alive and relevant.

    • Stephen_81

      The BlackBerry Classic is doing that essentially.But BlackBerry 10 can’t be managed by BES5, and BES5 is the globally most used enterprise MDM software. BlackBerry is just supporting their paying customers while they handhold them to BES12 when it launches in November.

    • nekkidtruth

      Well that makes this an even worse decision. What is the point in moving to BES12 then? They keep shooting themselves in the foot and then wondering why their sales are horrible or they can’t gain traction.

      I understand they are just supporting their paying customers but would most be more successful moving forward rather than backward.

    • Stephen_81

      The advantage of moving to BES12 from BES5 will be lower cost CALS, and the ability to slowly migrate workforces of 10,000+ devices to new platforms instead of having to roll everyone out at once.
      Also BES5/BIS enabled devices do still have advantages over ActiveSync devices with containers of BES10, they are specialized for people who travel extensively and have their devices tied to their pbx systems but they still exist which makes moving to “modern” devices even more difficult.

  • Eric Parisien

    Maybe new apps for my Playbook are coming?

  • MikeOxlong

    This isn’t really news. They did mention they were going to do this, even here on mobilerepeats some time ago.
    Seems to be the only way left for bb to make revenue. Heh.

  • J Smith

    Between the lack of apps and crazy price…BB is dead. They just haven’t buried it yet.

  • MikeOxlong

    And they’re $50 and under on kijiji because that’s all anyone will pay for them, unlike eBay which an asking price does not equal selling price.

  • Turbojugend

    It’s funny watching the “consumer” market make fun of this. Blackberry focusing on that market is what buried them in the first place.

    • thisiscjay

      I can guarantee you that there won’t be any complaints from the enterprise market. Perhaps, at most, for a faster rollout of BES 12…

    • MikeOxlong

      Your right, there won’t be any complaints from the enterprise market. But your understanding as to why couldn’t be farther from reality.

      If you don’t wake up life will pass you by, my friend.

    • thisiscjay

      Interesting… please do inform me where my “understanding” is lacking.

  • Jonah Emery

    My last Blackberry was the 9700. Great phone but switched to Android back then because of the larger screen.

    • thisiscjay

      9900 was solid for me while I used it. Currently using a Z30 and enjoying it!

    • Jonah Emery

      I have a Z10 but it’s lack of music subscription apps makes me sad. I tried downloading all the Android apps like Deezer, RDIO, Google Play Music All Access… but they all crash.

    • thisiscjay

      Curious, what OS version are you running? Should be 10.2.1.3175

  • Victor_Creed

    I must have it!

    Said no one ever.

  • Andrew Goldenberg

    $399? Are they throwing in a playbook too?

  • jones19876

    All jokes aside, I don’t understand who at RIM thinks this idea will actually attract anyone – it’s an old device stuck in another era, there are more interesting options on the market (Moto G and E anyone?), etc.

    • thisiscjay

      Key words being “I don’t understand”… this is NOT a general consumer driven strategy.

    • 5Gs

      Truly agree. Most people refer it to as a stone phone now a days. I have bb bold sitting on my desk (the old one)

  • xBURK

    This is for selected enterprise users who are stuck in the past. And yes, they will pay this ridiculous price. So glad 5 new BB10 high end devices are in the works. Two will be coming out in October/ November this year.

  • ScooterinAB

    It’s stuff like this that causes the public to no longer take Blackberry seriously and to lose confidence in the company. There is really no reason for this to be happening.

    Although at least they are introducing it with a $200-some price reduction, compared to the current MSRP.

  • Tommy Crosby

    I feel sorry for any poor customers that will buy thiking it’s a good deal, the poor business and employees that for some obscure reasons must still run on BBOS7 and the fanboys that will pay premium for their fanboyism…

  • Adrian De La Vega

    That was one of there best phones, and there best bold ever. The curve 8320 i think was the best, The layout of the keypad was great better than the layout if the bold 9900.
    i still use the 9900 along with z10.
    I just wish the 9900 would be beefed up a but more. And with a track ball.

  • J Smith

    Zabri…stop posting until you reach 12 years old (or get pub ic hair).

  • 5Gs

    An ex owner of iphone and samsung galaxy note 2. I just sold my Note 2 and was only looking for cheaper phone. Got myself Z10 which my brother suggested as he was using it claiming it is better than iphone.

    I have to admit it. Its an extremely nice and great phone. BB has done a perfect job but they should have kept up with the market but came out a little too late.

    Till yesterday i was sure they will last long but now that they are going back to qwerty keyboard. Hmm not such a good idea. No one wants small screen any more. Wish you guys all the best though.

    • J-Ro

      There is a market for a small screen. Just because most phones made are above 5 inches, doesn’t mean that is what people want. That is the result of big companies playing market maker. iPhones would not sell if smaller screens weren’t wanted.

      I personally like my phone screen to be reasonable to hold and my tablets big enough to enjoy movies (if I don’t have my TV present). Why we have phones nearing tablet size baffles me.

    • Ren596

      This is NO big news John Chen stated in BB’s last Conference Call that they were going to Re-release the Bold 9900.

      The Z10 was supposed to be Released in 2011 BUT The They MADE the ERROR Putting the PlayBook Out First

  • Wizzy

    Can’t wait until they release their new pager this fall.

  • Rimtu Kahn

    This particular report does not explain the reason for this bb7 device roll out. The original report some time back had mentioned the reason for this roll out was the specific demand by enterprise customers who are running older BES version which won’t support bb10 devices. People commenting on how this is the final nail has never run a business aND doesn’t know how one worKS either. The real reason behind this is that the number of enterprises demanding this is not insignificant business for Blackberry anymore. Gone are the days when they could bully customers into upgrading their BES deployment.

    • J-Ro

      That is why no one understands the moves Blackberry is making. They said they were getting back to their roots and they are, business. Most people reading and commenting are consumer level and don’t understand how expensive and time consuming it is to upgrade a whole enterprise.

  • Michael

    Hahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahahaahahahahahahahaha! Hahahahahahahahahahahahahahahahahahahahahahah!

  • Tuan Bui

    Rofl bb!! That’s got to be one of the best steals of our time if they manage to sell any of these devices. I mean.. For hardware and software that’s super outdated. For that price, why not get a Q10? I have an old 9900 and can’t even sell it for 50 bucks used..

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