RIM announces new Physical QWERTY Dev Alpha C device, rebrands BlackBerry App World to “BlackBerry World”

Ian Hardy

November 29, 2012 6:34am

At BlackBerry Jam Asia this morning RIM announced a number of changes and additions that we can expect in the coming months. First, the BlackBerry App World, RIM’s app store, will be renamed when BB10 officially launches to simply “BlackBerry World.” This will feature more than apps as you’ll be able to purchase music, movies, TV shows and games.

Alec Saunders, RIM’s VP of Developer Relations, also revealed the new Dev Alpha C device – a BlackBerry 10 smartphone with a physical QWERTY keyboard. This BB10 is only for developers who are looking to test their BB10 apps. Similar to the all-touch Dev Alpha A and Dev Alpha B, there’s a limited amount to go around. In total, RIM has only produced 1,500 Dev Alpha C devices and interested developers need to qualify to score one. On their blog they noted scoring is based on a point system, specifically that “The top 1,500 people to submit two or more applications will be given priority seeding for the BlackBerry 10 Dev Alpha C.” Here’s the breakdown of the point system:

– 50 points for ported Android applications
– 250 points for all other applications (Native, BlackBerry WebWorks, Adobe AIR)
– 1,500 points for Built For BlackBerry certified application
– 200 points to start for BlackBerry 10 Dev Alpha A/B recipients
– 200 points to start if you are a BlackBerry Elite Member

RIM also reminded developers that the final SDK is expected to be available December 11th with all the API’s, with all hands-on deck aiming for the big unveiling on January 30th, 2013.

Source: Inside BlackBerry Blog
Via: N4BB, BBin, CrackBerry

  • BB

    GO RIM!!

    I like the name change.


      Just when you think it is over for RIM they come out of nowhere and rebrand Blackberry App World to Blackberry World!

      These guys don’t quit! GO RIM GO, GO CANADA GO, GO ONTARIO TEACHERS GO!

  • screamer

    Does the bold get blackberry 10?

  • BB

    No it will not.

  • skazzers

    I guess… the ultimate question is….

    Will it blend?

  • Brad Pidscalny

    Its already been declared that all Blackberries currently in the market blackberry 7 included will not be upgraded to blackberry 10.

    this is not to say the hardware couldnt run it. but the resolutions on all current blackberries are not supported by blackberry 10

    BB10 is 720×720 for the N series QWERTY and 1024×720 for the all touch L series

  • g011um

    Seriously, BlackBerry World? BBW? Go ahead and Google that. Probably not the search results you were looking for.

    • Nothin But RIM

      Hahaha nice

  • Kevin


  • The Spaniard

    Big Beautiful Blackberry LMAO

    GO RIM GO!

  • Plazmic Flame

    I will pay $750 to someone willing to give me their DevAlpha C!!!! OMG! BB10 with QWERTY keyboard?!?! I WANT IT NOW!!!!

  • J-Ro

    i have an GS3 now and i love it but blackberries are amazing for business and i cant wait to get one back.

    personally, i had a 9700 and i loved it, i regret getting rid of it to this day. It was amazing in every way to me.

  • adam man handler

    the 9700 was probably the best phone i’ve used.

  • 2dfx

    Redefining BBW!!!

    • Phil R

      Redefining BBW… big time!!!

      *Puts on sunglasses


  • Jansen

    Dear RIM,
    I dont care about what you plan on naming stuff, just give me the mofo device soon.

  • Mr Dobolina….Mr Bob Dobolina

    @g011um….BBW….LOL…thats funny!

    • MrHomz

      Great…now I read your user name, I have that song stuck in my head. You thought you could manipulate, you thought you could fool us.

  • BMaz

    BlackBerry World is still better than Google Play, that has got to be the worst re-branding ever.