To say RIM is in transition is an understatement. The company is working hard to keep loyalty and gain new BlackBerry subscribers worldwide. Over the past few months their stock has continued to tumble, now sitting at a $11 per share.
BlackBerry World 2012 sparked a flame of enthusiasm for their upcoming BlackBerry 10 OS, but they only revealed a developer alpha device, not any new smartphones. Their new devices are still track to launch sometime later this year. The employee base has also shifted. Last July they announced a 2,000 job will be slashed – the first round of cuts in their history – this was to reduce “redundancies and a reallocation of resources”. We’ve also seen both co-CEO’s Mike Lazaridis and Jim Balsillie departed, as did Patrick Spence, their Head of Global Sales.
According to the Globe, as part of a “major global restructuring” initiative RIM is preparing to cut another 2,000 positions worldwide. RIM declined to give any insight, stating they don’t comment on “rumours and speculation.”
RIM currently has over 77 million BlackBerry subscribers and employs about 16,500 employees worldwide. Certainly, if true, very unfortunate news, but could be necessary to get RIM back on track to brighter days.