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Not sure if this is a listening to the customer or just a sign of the times. People are spending less these days and I guess Speak Out wants to join the party by “listening” to their customers needs.
They created a $15 Airtime card that, as they put it, “Not every SpeakOut customer wants to buy more minutes up front and have a full year to use them. Some customers would rather spend small and talk fast”. So their new $15 card gives you 60 mintes ($0.25 per minute) and expires in 30 days.
It's just a cleverly marketed way for them to make more money, just do the math. You could spend $100 which lasts an entire year, or spend $15 a month (since it expires each month) for a year and end up spending $180.
My guess is they want people to see "Oooh! Only $15!" without realizing the expiry date, because I can't see this being a better deal for anyone. Spend $10 more and you have $25 credit to use over the entire year.
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This is just their way to test the waters to shorten the expiry dates. Who would rather have to get an airtime card each and every month, than once a year? This is bogus.
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