Bell Storm promo competes against Rogers?

Got an interesting piece of mail today – a Bell BlackBerry Storm flyer promoting all the capabilities and features. The somewhat strange part to me is one of the last pages says “Why Bell beats Rogers”.

Currently in Canada only TELUS is the other carrier with the Storm and they’re on the same CDMA network (but building a new network together). Rogers is on a GSM network and does not have the Storm yet, but has the iPhone.

Clearly I’m no marketing expert but my basic knowledge would be to go after customers who are looking to get a Storm from TELUS… unless Rogers is launching the 9520 sooner than we think.

Thoughts?

Related posts:

1. Bell has Storm in latest newspaper Ad
2. Bell BlackBerry Storm In-Store “Coming Soon” Ad
3. Bell launches BlackBerry Storm “Coming Soon” site
4. Bell BlackBerry Storm launching December 15th