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Telus responds to incoming text message charge
Telus has come forward and made a statement regarding the recent news that they will start charging $0.15 for each incoming text messages.
“On May 5, TELUS began advertising a change to the way incoming text messages are to be billed beginning August 24. In addition, TELUS began directly informing affected clients via bill notification messages on June 24. The overall text messaging rate changes affect a small segment of TELUS’ wireless customer base and are limited to those who do not currently subscribe to a text messaging plan. Those customers currently pay $0.15 to send a text message as well as $0.15 to receive text messages that originate from a computer or the Internet. Beginning August 24, the $0.15 per charge will also apply to text messages that originate from other cell phones.”
And for the Current Telus Customers:
“TELUS customers who subscribe to any text messaging plans will continue to receive unlimited incoming text messages free of charge. Customers can choose to subscribe to a text messaging plan from prices starting as low as $3 per month which includes 30 outgoing text messages and unlimited incoming
messages.”
In addition to the $0.15 charge, some of the uproar was about receiving spam text messages and paying for them. Telus confirmed that customers have never been “required” to pay for spam text messages and have set up a simple way to receive credits for any spam text messages. Starting August 24th, if you’re a Telus customer and receive spam all you have to do is send the spam message to 7726 with the word SPAM in the message and a credit will be processed with no questions.
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Telus says “overall text messaging rate changes affect a small segment of TELUS’ wireless customer base and are limited to those who do not currently subscribe to a text messaging plan.” Errm, that small segment would be 80% of its users. According to a recent survey of US cell users, 80% had NEVER sent a text message. Telus has managed to piss off 80% of its users with this ill-considered cash grab. What they are trying to create is a climate of fear, trying to scare customers into buying a text plan (and thus increasing the earnings per customer).
Telus, Bell and Rogers are all engaged in a concerted and coordinated campaign to raise their rates and lock in as many customers as possible with 3-year plans so that when competition comes, they are facing it from as strong a position as possible. This is monopolistic behaviour at its worst.
If the big three were truly interested in competition, they’d be preemptively lowering their rates now so that the new entrant could not make any money. Instead, they’re shooting themselves in their feet and making it easier for the new entrant to look good.
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