Similar to previous years, Amazon’s Prime Day shattered records for the massive online retailer.
In a statement to MobileSyrup, Amazon Canada said its Prime Members worldwide purchased “more than 100 million products during Prime Day.” This year, Prime Day lasted 18 hours longer with a total of 36 hours and saw over one million deals worldwide.
The best-selling product sold in Canada was the Fire TV Stick Basic Edition. Ottawa-based Instant Pot was again also on the top of the list with its Instant Pot Duo 7-in-1 Multi-use (6 Quart). Other notable purchases were the LifeStraw Personal Water Filter, Bose QuietComfort Noise Cancelling Headphones, and the its own Alexa-powered smart speaker.
“Prime Day offers us a unique opportunity to thank Prime members with our best deals,” said Jeff Wilke, CEO of worldwide consumers at Amazon, in a press statement.
“Extending Prime Day to a day and a half this year allowed us to further reward members with unbeatable deals, access to exclusive new products and unforgettable experiences that highlight the many benefits of a Prime membership.”
Amazon shared some worldwide stats:
- New Prime members signups surged on July 16 more than any previous day in Amazon history
- Customers purchased millions of Fire TV devices on Amazon globally during Prime Day
- Prime Day was the biggest event ever for Echo devices with screens
- July 16 was the best day ever for Fire TV devices and Kindle e-readers on Amazon globally
Singling out the small and medium-sized business market, Amazon noted that its sellers “far exceeded $1 billion in sales this Prime Day.”
Source: Amazon Canada