Rogers CEO Joe Natale says there’s an ‘anemic appetite’ for Apple’s iPhone 8


  • Eluder

    Preorders for the iPhone X are launching on the 27th, rather than the 28th as listed.

  • Smanny

    Some web sites have stated that Apple cut its iPhone 8/8+ production by 50%, and it’s only a month on the market.


  • hoo dat

    This shouldn’t come as a surprise to anyone. With the high end of devices pushing $1,000 and beyond, many people I know are questioning their upgrade cycles and are leaning toward keeping their devices longer, or are looking at what now is known as “mid-range” where perfectly acceptable devices are found for almost half the price of high end machines. I don’t need most of the crap that Apple, Google, Samsung, et al are citing for as the reason for the price increases, especially things like Facial or Iris Recognition where there could be potential privacy conflicts with various law jurisdictions.

    This is not just about people waiting for an even more expensive bauble, but more about people re-evaluating what represents good value for money to them.

    • It’s Me

      I across the board, there is some fatigue building up for frequent upgrades in general, but expensive flagship upgrades in particular. Exacerbated in Canada because of the even higher sticker price and taxes.

    • hoo dat

      I’ve actually been monitoring device prices for the past few months and I have to say that we really don’t do that badly when compared to the rest of the world. I excluded China from my research as their retail pricing doesn’t seem to be based on any logic or reason and is all over the place.

      If you actually break it down properly, retail prices in Europe are pretty close to the pricing in Canada, maybe about a 5% spread to the favour of Canada. But with most countries paying between 20-21% VAT they end up paying about 15% more overall taking into account local taxes there and here.

      South Asia is a tough region to pin down as there are so many devices available there that will never see the light of day here. Even brands that we find familiar offer unique devices there, and there are brands that no-one’s ever heard of, but spec for spec it seems they pay more overall for their devices. Once again, this is a stab in the dark. Indonesia, for example, is so vast it sells it’s own brands, sub-brands and versions making direct comparisons virtually impossible, but where direct comparisons are reasonable to make they pay about 20% more than we do.

      The problem arises when you consider we are actually parked next to one of the cheapest Countries (overall) to buy a mobile device. It’s hard to pin down an exact cost comparison because local, state and sometimes federal taxes differ from county to county and state to state. But taken pre-tax we pay about 3-5% more per device, not that bad really when you take into account the economics of a country with 1/10th the population of the US inhabiting the second largest land mass after Russia.

      I don’t mind paying what we pay here, compared to the vast majority of the rest of the world, we’re really doing more than OK. But please, don’t get me started on carrier fees!

  • Daniel Szilagyi

    The AR thing will wear off real quick, those facial emoji things look cheesy and awful and i doubt beyond some kids messing around with it, that it’ll gather much more attention (it’s basically a better version of what Snapchat already does)

    The only people who really rush out to buy the newest anything are the ones that want to show out that they have it, although with these things going over 1k….not sure how much you’d want to showcase that you have an iphone x and not a fear of being mugged.

    • Albert

      Keep making generalizations. That’s what ignorant people do.

    • Daniel Szilagyi

      Did you come up with that all by yourself?

    • Deli

      Good point. Siri and other Voice Actions are rarely used by people i know, and i know a lot of people. Too many gimmicks.

  • kaostheory

    Doesn’t even support gigabit download speeds. They are always behind on internals that most people don’t pay attention to.

    • It’s Me

      How many Canadian carriers support gigabit?

    • kaostheory

      Bell has quad band lte.

    • It’s Me

      Wonderful. So you’re saying no gigabit wireless in Canada?

    • kaostheory

      All the new phones can use this except Apple. Might not be true gigabyte yet, it’s obviously on the way. Why would you pay that price for a crippled phone?

    • It’s Me

      On the way? A year away? 2? 3?

      With people replacing their phones every couple years, why would you pay for a phone that has a feature you will likely never use with that phone? More likely the phone after that. Seems foolish to pay for a feature you can’t use only so you can brag “look I paid for a feature I can’t use!” Seems like someone that could use a financial planner TBH.

    • kaostheory

      Bell already has 750 Mb service, that gigabit compatible phones can use. The x is only capable of 600. So you can use the feature already and obviously more to come within a normal 2yr span. At the price I’m willing to bet people will keep their phones longer than 2yrs.

    • It’s Me

      So your beef is that the X doesn’t support gigabit speeds, which no Canadian carrier supports, but the do support theoretical speeds of 150mbps faster than the X can do, but only in a few areas and unlikely to actually achieve. All predicated on the assumption of people changing their well established behaviour and instead keeping their high end phones for more than 2 years.

      Gotcha. Makes perfect sense….

    • kaostheory


    • Captain Pokemon

      Why would you need a Gigabit download speed? How much data do you have subscribed in a month? LOL

    • kaostheory

      I’ll make it simple for you. Everything that you download now, will appear faster on a gigabit capable phone. If you like waiting then I assume you don’t even have LTE.

  • southerndinner

    Not surprising. Up until the most recent price hike for the S8, it had been selling 2:1 what the iPhone 8 was in my store, even on iPhone 8 launch day.

    • Brad Fortin

      That ratio would probably reverse if the iPhone 8 had a price drop while the S8 was still at regular price.

    • N00bicals

      Apple and price drop don’t belong in the same sentence.

  • ZedAlpha

    About time buyers wake up to these ridiculously overpriced with these “revolutionary technologies” that have been on other devices for some time and dare to call them “magical”. Not to mention a design that is now dated. Coming from a company that makes >$500 Billions annually.

    • A.Tom

      Um, they’re not buying it because they don’t want it or they’re happy with their current phone (well some are), they’re not buying it because they’re waiting for the iPhone X.

  • Andrew Holt

    Why on earth would people want a phone from a smug, pretentious company run by turtle-neck clad hipsters?

    • It’s Me

      You’re much to emotionally invested in your phones. Do you really feel so strongly about Apple? You sound very angry and upset. What’s the matter Andrew?

    • Brad Fortin

      He seems to be a very bitter person, overall. Few of his comments have positive connotations.

    • Smanny

      You are always bitter Brad when it come to Android related articles. Yet you and its_me are here to defend Apple at all cost.

      BTW I posted a link earlier that stated that some of the supply chain sources cut production by 50% for the iPhone 8 and 8 plus. It’s only been out for about a month, and it’s been cut by 50% already.

      Here is the link


      There is other sources stating the same thing as well.