Essential Phone now available for pre-order through Telus at $1,050 outright [Update]

After a short delay, the Essential phone is coming soon

Comments

  • jellmoo

    Whoa whoa whoa… $699 USD should translate to about $887 CAD. What on earth is with an extra $160(ish) premium on top of that???

    • Hilman in Edmonton

      Agreed, I will wait for the Pixel 2 XL specs/price and make a decision between the two. Hopefully Essential will ship to Canada by then making the $699 USD price a little easier to stomach.

    • Jason

      I think most people won’t be getting a contract with this so they need to get more money somehow

    • Orage42

      Yeah something’s way off.

      $900 ok. $950 Maybe. $1050? Come on..

    • It’s Me

      Massive premium for the privilege of buying in Canada.

    • John Lofwire

      Samsung S8 have nearly 300$ difference between price from USA and canada website thats taking into account the exchange rate..

      150$ is average for the overpricing we get hit with in Canada on smartphone price. ( unlocked one )

    • Orage42

      I’d say average is more around $50-75. (Pixel, iPhone).

      The S8 is $300 currently only because Samsung US is having a $150 sale and it’s not on in Canada..

      But yeah, the overpricing in Canada is over the top.

    • John Lofwire

      Samsung is usually about 150 difference yes.

      HTC and Sony are quite horrible on that end as well.

      I just wanted to say its not surprising that its about 160$ more as its exclusive and often others OEM are about the same.

      Yeah Apple is the only exception ( as google follow apple pricing they just match it.. ) Apple phone are already overpriced at start lol they still make about 85$ more on Canadian head…

    • ToniCipriani ✓pǝᴉɟᴉɹǝʌ

      Must Unlocked Phone Regulatory Recovery Fee*.

      *not a Governmental Fee

    • Tim3Tripp3r

      Too funny, probably scary true.

    • formulaphone

      Was anyone really gullible enough to think that the carriers would lose money they’ve been used to making?
      The unlock fee will be built into the cost of every phone they sell now.
      Be careful what you wish for.

    • ToniCipriani ✓pǝᴉɟᴉɹǝʌ

      But not this much: 669 USD = 849 CAD, 1050 CAD = 827 USD.

      So what you’re saying they got rid of a $50 fee, and slapped $200 onto the outright price, and thinking people wouldn’t notice.

    • John Lofwire

      Sony and Samsung are even worst..
      Same for HTC.

    • stevedion

      I hope Samsung won’t use this math to price the Note 8!

    • John Lofwire

      They already do for S8…

      Samsung canada have S8 at 1035 CAD
      Samsung usa have S8 at 574.99 USD

      Should i add more?

    • Nexzen

      “$699 through the company’s own website” phones are sold at a higher price outright from carriers. This is to encourage contracts because no cell phone carrier is in the business to sell phones but the cell phone service. This price also covers the commission, inventory costs, marketing and shelf space. It’s like when a google nexus phone used to cost like $349 on google and $599 with a carrier.

    • jellmoo

      To this degree though? The base iPhone cost $15 more if you buy outright from Bell rather than Apple.The base model Pixel was at the same price from both Bell and Google outright. A Galaxy S8 is the same outright price from both Samsung and Bell.

      This is Telus having an exclusive and using as an excuse to gouge customers in Canada.

    • John Lofwire

      Funny..

      Even iphone are 649 usd on apple USA

      899 CAD on apple canada

      btw 649 USD is 830 CAD.

      915$ at Bell ( so they make 85$ of profit on it selling it in Canada. )

      Its not because Apple take a bigger part of thats *PROFIT* thats its still fine to do it.

      Even samsung have nearly 300$ CAD difference between official S8 price on samsung us website compared to canada website.

    • It’s Me

      Whether that is the case will depend on how much the carrier claims as the subsidy. The wireless code says the subsidy repayment must be based on the MSRP – contract price.

      So if the subsidy shows up as $760/$560 then they are indeed using the manufacture’s Canadian price.

    • Andrew Holt

      That’s exactly what I was wondering. Is this the “gullible Canadian” Tax?

    • John Lofwire

      Samsung canada have S8 at 1035 CAD
      Samsung usa have S8 at 574.99 USD

      Should i add more?

    • jellmoo

      Samsung USA has a back to school special going on right now that isn’t available on the Canadian storefront. The regular price is $724.99. So yeah, Samsung is hosing us, no doubt, but still not to the extent that Essential is.

    • John Lofwire

      125$ is pretty much near.

      Also samsung s8 is not an exclusive so for a carrier that justify a bit more.

      He’ll I saw HTC and sont going for over 200$ difference after currency exchange..

    • jellmoo

      I think there are examples also of those adding a buffer for currency fluctuation. The Pixel, for example is $650 USD and $899 CAD, giving a buffer of about $70 CAD (though our dollar has improved since the Pixel was released). OnePlus 5 is $479 USD and $649 CAD, giving a buffer of about $39 CAD.

      The $160 for the Essential is utterly ridiculous though. The only other device that I can think of that’s as crazy is the Moto Z Play 2. $500 USD and $800 CAD. Also about $160 CAD premium for the device.

    • John Lofwire

      There is many many more.

      Usually Sony , HTC and yes motorola are the worst offender.

    • jellmoo

      The U11 has about a $70 CAD premium. Sony is a mystery right now, but I expect similar.

      I think we can usually expect a discrepancy, but it has been growing in the last year or two. Apple used to hover around a $40 CAD premium, and oddly enough in the days of the 5x and 6p, it actually came out slightly less expensive in Canada. But I do think we need to be flag extreme premiums like in the case of the Essential, Z Play 2 and to a lesser extent the S8. Our purchasing power keeps decreasing, and these premium prices gaps do not help.

    • John Lofwire

      go compare unlocked phone price not carrier one.

      HTC woke up because on previous model they where way over 150$ mark.

      Issues is its cost more as well to do business in Canada is higher by easily 10-15% compared to USA we have much more regulations for electronic than USA in Canada..

  • Omar

    Lmao. The name of the phone is so ironic.

    • Jon Duke

      Pay attention, it’s Essential, not Ironic 🙂

  • stevedion

    With all the drama at the company I’m gonna hold out for a few reviews before buying this one.

  • Andrew Holt

    Looks like you can’t order the phone directly from the company and have it shipped to Canada. I was interested in getting this phone, but I will not pay $160 more for it in Canada than it costs in the USA (after coverting listing price of $699 USD to approx $890 CND). I’ve had enough of being screwed over as a Canadian. On top of this, the 360 camera is also only $50 in the USA, but $100 in Canada. I hope people speak with their wallet and let these companies know we expect to be treated fair.

    • Spencerfink

      The costs of doing business are higher in Canada, with our labour burden and regulations. (The reasons we have better living standards for more people)

      I do business on both sides of the border, and Canada just costs more…

      16%more? Prolly not, but there is a hedge against currency fluctuations there…

    • Andrew Holt

      Then why haven’t other phones in the past had this increase in cost beyond the exchange rate? All the phones I’ve purchased in the past year have been the same price in Canada as they are in the USA (again, after currency exchange). This has nothing to do with labor burden or regulations and all to do with Telus stuffing their pockets and milking the exclusive carrier deal.

    • John Lofwire

      every single phone i compared each have a 50 to 200$ difference with USD and CAD pricing at all the carriers.

      So unless you dont purchase from carrier you are a liar and even then on the OEM own website the price are much higher in CAD than the exchange rate.

      Samsung canada have S8 at 1035 CAD
      Samsung usa have S8 at 574.99 USD

      On what planet those number even come close?

      574.99 USD = 733.30$ CAD.

      So tired… tired of ppl speaking of stuff they know nothing about..

    • John Lofwire

      50$ USD = 80$ Cad btw..

      for everything else nothing stop you from getting it online from ebay or amazon or go physically there to get it.

      Just hope you like waiting weeks and weeks if you need it repaired.

      If my cable providers offered a quality 4k tv in financing with an agreements i would take it 🙂

  • Jon Duke

    Seriously? According to XE : 699 USD =888.738CAD

    I understand trying to limit the impact on the dollar but this is kind of abusive. I guess Telus must figure they can bump the price quite a bit since they are exclusively carriyng it.

    • Andrew Holt

      Does Telus know a lot of Canadians can just make a short drive to the USA and buy it there? Plus how long until someone on eBay or Amazon starts selling them for $950 or so?

    • Nexzen

      They don’t wanna sell you a phone outright, they rather you drive to the states and buy it. They wanna sell contracts and services. Cell phone carriers are service companies, devices are just a means to get users on their service.

    • John Lofwire

      exactly.

    • Jon Duke

      I agree. It’s a dumb move for sure.

    • John Lofwire

      You can do thats and when you need warranty service you will have to send it to usa and live whitout phone.

      With a carrier you just contact Telus and have it repaired and they will loan you a phone for free 😉

      as for amazon many phone sold there are not covered by any warranty.

      You guys sure dont look at all the possibility.

    • AppleBerrySandwich

      Ya – typical inflated CAD$ price.

    • Jon Duke

      While that is true, I would argue that 950$ would have already been in the “usual” inflation we get but 1059$ is just crazy.

    • John Lofwire

      i seen similar pricing for samsung , LG , HTC and sony device.

      Even iphone are 649 usd on apple USA

      899 CAD on apple canada

      btw 649 USD is 830 CAD.

      915$ at Bell ( so they make 85$ of profit on it selling it in Canada. )

    • Jon Duke

      Yes, you are proving my point exactly. They make 85$. Most phones sell at a markup of 80 to 100$. The Essential phone sells for a markup of 170$. See the difference?

    • John Lofwire

      What about samsung s8 at 300$ difference after currency exchange? (Usually 150$ difference for Samsung flagship)

      I saw some HTC and sony in the 200$ difference as well.

    • Nexzen

      Do you think telus wants to sell phones outright? they wanna sell contracts and $699 is direct from company’s website. Selling through a carrier adds to cost as in shelf space, commission and such.

    • Jon Duke

      Good job captain obvious. You figured that out on your own?

    • Jon Duke

      You seriously think they don’t make the manifacturer pay for shelf space? I was talking to someone at At&t when I drove to get the LG G3 before it came out here and he was telling me Samsung and Apple pay a ton loads of money to have their own sections inside the stores and other companies pay less so they get mixed up all together in the back. I assume Essential paid less since they agreed to be exclusive to Telus, but I’m sure they paid.

    • John Lofwire

      They paid nothing.

      Telus paying themselve with the difference in pricing.

    • Jon Duke

      Sorry. I forgot you know more about how those things work than a guy who actually works there.

    • John Lofwire

      I actually work at a carrier and know how they do business.

      Want to know a good one? Beside apple device every others device carrier sell they buy them for half the price so in the end they make much more profit on device than some think they do.

      That why I can change phone easy as I pay them half price.

    • Jon Duke

      Oh. Well I stand corrected then. At least I learned something new. Thanks.

    • John Lofwire

      No worry i am always open for a good arguments.

      This still show how greedy apple is… you buy 50000 iphone you only get 50$ discount off retail price… no wonder they make much more profit than others OEM…

    • John Lofwire

      Do you guys know many phone selling in canada for just the difference between CAD and USD?

      EVERY phone we buy are overpriced compared to USA pricing even taking into consideration exchange rate..

      enuf with the hypocrisy.

    • Jon Duke

      1. I am no an hypocrite.
      2. I never said they don’t markup other phones so learn to read.
      3. They markup ALL the phones around 80 to 100$ more than regular price. The Essential phone is marked up 170$. Stop defending corporations who couldn’t care less about your existence.

    • John Lofwire

      I saw sony and HTC device around 200$ or more difference after currency exchange.

      Samsung s8 is currently between 150 and 300 more in canada again considering currency exchanges.

      So 160 is far from the highest its in fact average.

      Only apple and pixel are lower than 100$ (for flagship) difference after currency exchange.

  • The Finder

    I don’t like that forehead. It’s giving me Essential nightmares.

  • AppleBerrySandwich

    It’s a bit of a risky buy even with Amazon in the investment group. Paying top dollar for an unknown phone from a startup.

    Look forward to the reviews and some time to pass before I would consider.

  • PreferredGeoff

    Essentially priced me out of buying one.

  • Billy joseph

    How does 699$ USD convert to 1050$CAN?

    • Andrew Holt

      $160 extra for Telus as they are the exclusive provider of the phone in Canada. Can’t even order it online except from Telus. These carrier exclusive deals are never in the advantage of the consumer. The rule of thumb is to never buy a device which is carrier exclusive as you will just end up overpaying by a large margin.

  • Andrew Holt

    Telus is basically banking the $160 gap between the US listing price and the Canadian outright purchase price (after currency conversion) to guarantee they make a LARGE profit off of all the Rogers and Bell Customers who buy it outright with no intentions on using it with Telus. Don’t you all love exclusive carrier phones? This nonsense needs to stop.

    • John Lofwire

      Bell and rogers do the exclusive games MUCH more often than Telus.

      Past 5 years only 2 phone ( including this one ) was an exclusive at Telus.

  • Abel

    Seems demand was so low that they opened pre-orders to everyone.

    And, the “good” news is that it seems you can order the phone without actually tying it to a plan (I mean, without activating a line, just buying the phone). The bad news is that they include a SIM card, and if you remove it, it removes the phone as well.

    $1,203.45 after taxes. Such a (literal) steal!

  • korbindallis

    no thank you Telus