Sony ditching ‘premium standard’ smartphones, says report

Rear of a Sony Xperia device

Sony has manufactured many successful high-end smartphones over the years, though according to XperiaMobile, the company will soon halt the production ‘premium standard’ devices.

“Premium standard’ isn’t a term that’s typically used when referring to smartphones. According to Sony, these devices feature certain flagship-like specs but are not considered a traditional flagship smartphone. For example, Sony’s Xperia X Compact is a device the company classifies as a premium standard smartphone.

The Compact features 3GB of memory, a 2700 mAh battery, and a 23-megapixel camera, and also features a Snapdragon 650 processor and a 4.7-inch display. The device is definitely not a flagship device but it does include specific high-end specs.

Though the Japanese company will continue to manufacture its midrange devices like the Sony Xperia XA1. Sony will also continue to make it’s flagship devices like the Sony XZ Premium which was announced at Mobile World Congress.

Sony made the announcement at its 2017 Investor Day, where the company unveiled that its ‘premium standard’ class of devices is not doing well in the global market. Sony says it will differentiate its products with only things that the company can deliver, though didn’t specify exactly what that meant.

Sony is still manufacturing smartphones, however, in an effort to remain relevant in telecommunications sector, though its main focus is now virtual reality, according to a statement made by Sony president Kazuo Hirai.

Source: XperiaMobile