Facebook is adjusting your news feed based on how long you read articles

Facebook announced today that it is adjusting its news feed ranking system to reflect how long a user spends looking at an article after clicking through from the company’s mobile app.

“With this change, we can better understand which articles might be interesting to you based on how long you and others read them, so you’ll be more likely to see stories you’re interested in reading,” says Facebook’s blog post on the update.

The social media platform said loading time will not be taken in to account, but the length of the article will be considered, so as to not treat longer articles preferentially.

Facebook promised these change won’t significantly affect publishers and their pages.

“Some Pages might see a small increase in referral traffic, and some Pages might see minor decreases,” the blog post said.

In the same post, Facebook announced that it will also make an update to its ranking system to reduce how often people see several posts in a row from the same page in response to feedback from users.

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