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MasterCard’s ‘selfie pay’ is coming to Canada this summer

This week, Mastercard announced that it successfully completed a pilot project in the Netherlands to test the technology. The company now aims to have the technology rolled out in the U.S., Canada, and parts of Europe starting this summer.

In the pilot project, testers were required to download a separate app to use the service, but Mastercard is aiming to work with banks and smartphone makers to incorporate the technology directly into banking apps. The main draw behind this technology is making it as simple as possible for consumers to authorize a payment, so having it integrated natively with banks will be helpful.

At the moment, Mastercard isn’t getting any more specific about a specific launch window, and exact implementation details haven’t been shared yet.

[source]Globe and Mail[/source]

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