Sony dives into the past to promote its future smartphone greatness (video)


Sony has produced a nostalgic piece of video to promote its Xperia Z smartphone, a variant of which is coming to Canada in Q2. Going all the way back to its Trinitron television sets, Walkman players and OG PlayStation game console, the ad uses the tagline “The Best of Sony in a Smartphone.”

The company has done a lot of promotion this time around, hoping the sleek lines and all-glass design of the Xperia Z will help it gain traction in the wider market. While Canadians won’t get to take advantage of the IP57 and IP55 protection — the Xperia ZL is not water resistant or dust proof — it’s still a nice piece of kit.

Via: SonyXperia