Nokia’s latest advertisement once again targets Apple’s iPhone. This time it’s not their maps but the entire culture and how users lead a grey, lack luster life of limited smartphone colour options. The craziness happens when one users requests “colour.” Suddenly the world freaks out, then seems more alive. Clearly Nokia is aiming at the iPhone black and white option and hopefully shifting potential buyers to purchase a colourful Lumia device.
Ironically this is a similar strategy that Apple used with the “1984” commercial to introduce the Macintosh. Check it out below: