Canadians prefer to stay within a given ecosystem, specifically Apple, according to IDC report

Ian Hardy

March 18, 2016 7:12pm

IDC Canada recently reported that Canadians are not that interested in wearables, connected cars, or mobile payments. Now the latest report from the research firm reveals we also like using a single ecosystem for our mobile devices.

The report titled “Measuring Mobile Ecosystem Engagement in Canada” was conducted in August by surveying 2,000 Canadians aged 15 years or older. The report was segmented into three major ecosystems – Apple, Google/Android and Microsoft – and had a core focus to understand how Canadians made their platform/ecosystem choices, specifically honing in on mobile phones, tablets, laptops, desktops, smartwatches, and the content or services they subscribe to.

Krista Collins, manager for Mobile and Consumer Research at IDC, said, “our findings indicate that while the majority see value in a single ecosystem across all devices, 51 percent are inclined to use devices (laptops, desktops, mobile phones, tablets, and smartwatches) on multiple ecosystems, or have no platform preference at all. This would suggest there is still significant room to sway users toward one particular ecosystem.”

Apple is the only ecosystem across all device categories ranked the highest with 19 percent and these buyers are less price sensitive. Android enthusiasts represented 10 percent and reportedly “do their homework when it comes to buying technology and make confident decisions.” Microsoft-only users tallied in at 13 percent and are more popular with those aged 50+ who “place high value on the desktop computer and TV.”  The remaining percentage of those surveyed were more likely to use a combination of ecosystems, or no ecosystem preference at all.

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Other notable stats in the report indicated that approximately two-thirds of Canadians say they prefer the convenience and ease of use associated with a single platform/ecosystem across their mobile devices and services. However, those who said they prefer a single platform may not necessarily have committed to one just yet (something inherently Canadian).

“It would appear that there is still significant room to sway Canadians toward one particular brand or ecosystem. Once a consumer ‘adopts’ a given ecosystem across multiple devices and/or services, it becomes significantly more difficult to engage them in a competing ecosystem,” said Collins.

  • TheShinraCorp .

    It kind of makes sense, I mean if they paid for apps on one operating system then they’ll stick to it since they don’t want to lose those purchases.

    I started off with the iPhone 3GS never bought a single app from it and iTunes music exports into MP3 so I switched to Windows Phone because I heard the battery life was great, turns out it was true. (This was back with Windows Phone 7.5) and I’ve temporarily switched platforms to BB10 just to try it out. Didn’t really like it so gave it to my dad, he loved it. Back to Windows phone I go. Currently using a Lumia 830 with Windows 10 Mobile Preview.

    I am hoping to get the HP X3 Elite one, it’s a gorgeous phone and powerful as well.

    • neo905

      Except most of the apps I bought were cross platform so it didn’t matter when I switched from IOS to Android. All my info and settings transferred over.

    • Jonah Emery

      You are such a fringe technologist; cumulative market share of BB10 and WP in 2015 was 2.9%. You must feel so lonely.

    • TheShinraCorp .

      Actually when I lived in the Quebec City area, I’ve seen a few people with Lumia phones, so it’s not as bad. Too be honest, while the vast majority of the world runs Android and iOS, I have a soft spot for Windows Phone, I still have a Moto X with me for those times an app isn’t on Windows Phone but for the rest of the time, I’m perfectly fine with mine 🙂 as long as Windows Phone keeps chucking I’ll keep on using.

    • MassDeduction

      I’ve personally met about a hundred people in Victoria who use Windows Phone/Windows 10 Mobile. There’s even a Windows Phone Users club here. There are a few evangelists for the platform here and it’s been surprisingly successful in the local area. I know at least three people who have personally converted a dozen or more people apiece to the platform.

    • Jonah Emery

      I remember when I took a week long trip to Manhattan in May 2015 with my Lumia 830. I saw absolutely no one with a Windows Phone: not on the subway, not in Times Square, not in Wall Street or uptown. In fact I got a ton of weird glances from people with the “What the hell is that?” expression.

  • southerndinner

    Sheep love to feel comfortable

    • Mawhayden

      You have a Trump like mentality of intolerance ….enough said.

    • Can’t Fix Stupid

      Wow, sick burn man. Shillary taught you well.

  • jay

    I liked my iphone but there is nothing really i can do. With android you never get bored

  • Matt

    Nah thanks. I don’t like iphones. Android all the way. Iphones are so plain and boring.

  • heynow00

    But if I don’t have an iPhone, I can’t message my family because they have imessage! And we won’t be able to facetime ! !

    And besides, my tablet and ipad are with apple too and I don’t want to mess things up.

    So if I get a new iPhone how will I switch the stuff from my old iPhone to the new one? Oh iTunes? What’s that?

  • Sean-Paul

    No thanks. I’ll never go back to using iPhone. Unless they make it as easy to use as android. In customization and other aspects I mean. Ease of use, sure it works.

  • Techguru86

    All devices are good but Apple have overpriced everything for what it can do compared to everyone else, Surface offer far more then mAC AND AN IPAD, Android devices offer far more then the most expensive Apple device, S7, G5, Sony, HTc and even the BBRY Priv launched stuff that even IPhone still don’t have, who really wants to be tied to ITunes anyway

  • Clamdigger63

    If it’s Apple they have no choice.

  • Basil

    I use whatever does the job best. I use Android for my phone, and I use Windows and Linux for my computers, depending on what each computer is used for.

  • philnolan3d

    Shh! You’re not making Canadians look good.

  • Jon Duke

    So.. 51% is OK with more than one ecosystem ,yet, you guys concluded it means Apple wins and people stick to just one? Last I checked, 51% means majority…


    Seems Canadians are very good at picking the losing side. 16% of 2015 global smartphone sales and declining.

  • Jonah Emery

    I hope and back forth between each ecosystem every 9 months it seems.

  • Apple is the “superior” platform, and this is only obvious to people who have at least one iMac and one iOS device, because you save a lot of time and frustration when you switch between Apple devices, not having to save passwords and bookmarks, your photos, music and videos are available on all your Apple devices, etc, just pick up where you left off.

    The closest you get to this with Android is if you use Chrome exclusively on desktops/laptops. Google loves to mine your privacy, so If people knew exactly how much private information was bleeding from using Chrome/Android, they would never use Google services at all.

    But it should also be pointed out that many people don’t care one way or the other, so having a pissing contest over iOS/Android isn’t helpful, and only serves to show that there is one tech-savvy group who like to tinker, and one tech-savvy side who prefer convenience. The Tinkerer’s tend to scream about closed ecosystems and lack of repair-ability, but really… how often is this necessary? Why is it even necessary at all? If you can’t scratch the tinkerer’s itch, does that make it a bad device, or is it just you.

    • Jon Duke

      Lol. Tech-savvy and Apple in the same sentence. iOS is designed to be easy and used but people who aren’t tech-savvy. That’s the whole point.

    • MassDeduction

      “Apple is the “superior” platform, and this is only obvious to people who have at least one iMac and one iOS device, because you save a lot of time and frustration when you switch between Apple devices, not having to save passwords and bookmarks, your photos, music and videos are available on all your Apple devices, etc, just pick up where you left off.”

      Are you aware that all of this is true of Windows as well? If this is what makes Apple the superior platform, then Windows is equally superior. My browsing experience, passwords, etc., sync through Microsoft Edge. My data syncs through OneDrive. I can create backups of my devices and sync them through OneDrive, and even use that as a template when setting up a new device (setting up my icons and settings on the new device the same as they were on the old one, etc.). It’s my understanding that Windows is actually superior in the degree that it can do this, and the degree of control you have over how it does this.

      I use iOS and MacOS X at work, and Windows devices personally (kind of the opposite of normal) and am frequently shocked at the strange (IMO) limitations of them. For example, if I do a Spotlight search on MacOS X (currently running Yosemite) and right-click on it I get… nothing at all. If an app comes up in a Spotlight search, I want to be able to right-click on it and do things like pin it to the desktop, or add it to the dock, or open the location the file is in, or, or, or. I can’t do any of that on MacOS. I can do that on Windows 8. I can do that on Windows 10. Why can’t I do that on MacOS?

      Ultimately each OS has its pluses and minuses.

  • Freddy Hajoong Jeong

    I just switched to Android (Nexus 6p) 3days ago from iPhone 6. To be honest iPhone is easier to use and more convenient but it gets boring over times.

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