Apple says new apps submissions ‘must be optimized for iOS 7′ by February 1st


iOS 7 officially became available to download on September 19th. After the iPhone 5c and 5s were released Tim Cook, Apple’s CEO, declared iOS 7 was “the fastest software upgrade in history” and saw an immediate adoption rate of 64% (now sitting at 76% according to the latest stats).

In a message to its developer community, Apple stated “Starting February 1, new apps and app updates submitted to the App Store must be built with the latest version of Xcode 5 and must be optimized for iOS 7.” This is not too much of a shocker considering the revamped OS will have been in-market for 5-months by then.

Apple did give some guidelines for devs to follow that will help make their app stand out, specifically noting that the “crisp, beautiful UI and fluid motion are highlights of the iOS 7 experience:”

  • Deference. The UI helps users understand and interact with the content, but never competes with it.
  • Clarity. Text is legible at every size, icons are precise and lucid, adornments are subtle and appropriate, and a sharpened focus on functionality motivates the design.
  • Depth. Visual layers and realistic motion impart vitality and heighten users’ delight and understanding.

Source: Apple
Via: Apple Insider

  • Peter Johanson

    They’re doing this to PREVENT fragmentation. Apple does this all the time. This explains the infrequent issues Apple has and thus makes it by far a superior product.

    • Allwayswrite

      Because you are not that bright, let me clarify for you. When your lord and saviour uses the word “Optimized” is doesn’t mean “It works on all devices magically” it requires code changes. Code Changes = a new build. Guess what new builds are called when you have more than one code base to support?!?!!? Anyone? FRAGMENTATION!!!

    • Peter Johanson

      Apple is magic. EVERYTHING works on Apple devices. The word “fragmentation” does not exist in their world because they thoroughly test everything before they release it to the app store market.

    • MatroXX

      What about the apps that are not updated? That will still cause ‘fragmentation’

    • hyperhyper

      Haven’t you heard? The word fragmentation doesn’t exist in Apple’s world. They have a giant sandbox where they can stick their head when complain about it. Seems to work wonders.

    • WatDah

      Then it is the developer’s fault for not updating their apps to provide their users a better integration to the OS. Apple clearly gave them time and even guidelines to follow.

      When a teacher gives a student homework to do and he/she doesn’t do it or cannot complete it in time, who’s fault do you think it is?

      People need to understand this simple concept. Apple is not the one to be blamed when apps doesn’t get updated. They don’t make the apps, the developers do.

      Same thing with Android and their developers, except in Android’s case its a much bigger problem, because nobody really knows if their phones will get an update, and they don’t even have a guideline to follow. Everyone just kinda do their own thing.

    • David Levett

      That’s all well and good, but Apple has created advertising and market share because of the #/amount of apps said app store has, therefore it IS Apple’s problem when the store has issues. They aren’t directly responsible but wholly responsible.

    • WatDah

      You are speaking of 2 different issues here. If the App Store has a problem, then yeah of course it is Apple’s responsibility, and they handle those problems well (refunds/credits). But if an App has a problem, it is the fault of the developer.

      When you buy a Samsung TV at Best Buy, and the TV has problems, do you hold it against Best Buy or Samsung?

      If you purchased a can of Campbell’s Cream of Mushroom from Walmart and it turns out to be not of quality, is it Walmart’s problem or Campbell’s quality control?

    • MatroXX

      Not blaming Apple for that, just you cannot say there is no ‘fragmentation’ within their own ecosystem; this initiative help reduce that though.

  • alphs22

    You don’t get to call people names when you have no idea what you’re talking about.

  • Gerhardt

    speaking of fragmentation, where are the FANDRIOD fanbois now? jackin in their mama’s basement

    • Allwayswrite

      You are too simple to debate with. Although, based on your comments, you seem to be the Master-deBater.

    • Peter Johanson

      You’re just jealous because you are not a part of the exclusive club of Apple users. You’re just a mean jealous man. :)

    • RussianDroid


  • jwollmann

    I 100% agree with this. I wish Google would adopt standards like these.

  • Anthony Roberts

    Clearly you dont know what fragmentation means lol lol and stop with the name calling I am a BB user and I don’t go around calling people iTards and Lagdroids and all that crap….so immature….

    • Allwayswrite

      Since you are a BB user…you really shouldn’t be calling anybody anything..

    • Anthony Roberts

      That’s interesting why is that….?? What kind of phone do you use?? :)

  • Toron James

    iOS7 copied WP UI, still nowhere as good looking as WP.

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