May 14, 2012 11:37am
The guys behind the Pebble E-Paper smartwatch must be laughing themselves to sleep on a potential pile of money. In reality, they’re likely working 20 hour days preparing for a launch that will be incredibly difficult to maneuver. After building, and failing to find success with, the inPulse smartwatch for BlackBerry and Android, Pebble looks to be doing things right. It’s slim, light, versatile and reasonably inexpensive, and most importantly, has the battery life more akin to a watch than a smartphone.
After earning $1m in 24 hours, the tally now sits at above $10 million, with 85,000 Pebbles sold. The team had to cut off the first batch so as not to miss the September commitment date, a smart move that ensures quality over quantity.
The team has also sewed up deals with a bunch of cool app and hardware developers such as RunKeeper and Twine (another Kickstarter-backed project), and plans are in the works for dozens of other happy integrations.
If you planned to order a Pebble and didn’t get around to it, don’t worry. They have plans to expand order capacity in the coming months as they nail down component manufacturers in China and other nitty gritty. Are you excited about the Pebble? Do you even wear a watch anymore?