BlackBerry’s 2014 smartphones fall into four categories: Affordable, Classic, Innovative and Prestige

BlackBerry will be pushing a number of new smartphones in the coming months, most notably the ultra-wide Passport and throwback Classic. And, the iconic Canadian company announced during its Q4 earnings call last March that they would come to market with an LTE variant of the entry-level Z3. Another device that BlackBerry is planning to launch is the Porsche Design P’9983, a premium device that will most likely cost around $2,000 (USD).

According to N4BB, these four devices are all that BlackBerry has in its pipeline. If true, this means BlackBerry will forgo an all-touch flagship device and focus its attention on serving enterprise customers with QWERTY smartphones. The last all touch BB10-powered flagship was the Z30, released in 2013. A BlackBerry 2014 Global Roadmap reportedly states the above devices fit into four categories: Affordable, Classic, Innovative, and Prestige:

  • Z3 LTE target market: “upgrade for feature phone and BBOS, and for enterprise fleet renewal.”
  • Classic Q20 target market: “upgrade for BlackBerry QWERTY base and enterprise fleet renewal.”
  • Passport target market: “Bring X-Pros back to BlackBerry and for business execs.”
  • P’9983 target market: “…the expectations and purchase behaviours of the affluent and wealthy.”

The BlackBerry Passport is expected to launch in early September, followed by the “Classic Q20” and Z3 LTE in November, with the P’9983 coming before the end of the year.

[source] N4BB [/source]