Apple pushing to get more agentic Siri ASAP: report

Apple is reportedly racing to get a more agentic version of Siri out to market.

According to Bloomberg Apple reporter Mark Gurman, Apple is working quickly to address the fact that its virtual assistant is behind others on the market. In particular, Gurman notes that agents like Meta’s Muse and SpaceX’s Grok can be used to handle various tasks for people, including goal tracking and decision-making without the user’s constant input.

Siri, however, currently lacks such functionality, and so Gurman says Apple “ultimately wants to go in this direction.” In fact, he says Apple is working to “make Siri more like an agent as early as next year.”

To help with this and other iOS development, Gurman says Apple is now giving engineers more time for coding and integration, which was seemingly made possible by advances in agentic coding tools. Time will tell how these improved pipelines will help Apple deliver on its hopes for Siri’s expanded agentic functionality.

All of this comes shortly Apple debuted a new version of Siri that it rebuilt using AI. On the hardware side, meanwhile, Apple just debuted its long-awaited foldable phone, the iPhone Duo, alongside its first-ever touchscreen MacBook Pro.