Rogers has struck up another distribution deal to sell their products. This time it’s the Sony Style retail locations and if you visit a store you could purchase wireless, cable, internet products and services.
Robin Powell of Sony Canada said “Sony Style and Rogers are perfectly aligned in terms of fulfilling our customers’ entertainment and communication needs, and we’re so pleased that our customers are now in the position to realize significant benefits from the Sony Style/Rogers partnership”.
With wireless distribution being such a key player these days, this partnership actually makes more sense than the recent pilot project with Shoppers Drug Mart. I’ve got a hunch that the Sony knows a bit more about technology than Shoppers does.