Not sure if this is a listening to the customer or just a sign of the times. People are spending less these days and I guess Speak Out wants to join the party by “listening” to their customers needs.
They created a $15 Airtime card that, as they put it, “Not every SpeakOut customer wants to buy more minutes up front and have a full year to use them. Some customers would rather spend small and talk fast”. So their new $15 card gives you 60 mintes ($0.25 per minute) and expires in 30 days.