Facebook may soon let companies send advertising via Messenger

Rob Attrell

February 19, 2016 7:25am

Facebook is making money hand over foot, with most of that cash coming in from advertising on Facebook, and more recently, Instagram.

However, the company is always looking for new ways to earn even more money, and the social network apparently has plans to utilize Facebook Messenger for this purpose.

According to a leaked document received by TechCrunch, Facebook is preparing to integrate sponsored messages into its messaging service. While several businesses are already using Messenger as a customer service portal, formalizing this arrangement will apparently begin sometime in the second quarter of this year.

The service will reportedly only allow advertising-related messages to be sent to users who’ve already interacted previously with a company. Since the channel is already a way companies can communicate with customers for free, there will obviously be limits or rules regarding how and when companies will pay for messages to customers.

If Messenger becomes a way businesses and customers feel comfortable communicating, this could be a massive shift for customer service, especially if the new short URLs of the form fb.com/msg/(page-name) become popular (go and try that URL with “Rogers“).

In January, Facebook announced that Messenger has over 800 million users.

  • xanth18


  • neo905

    I think I am the only person on earth who has never signed up for Facebook or Facebook Messenger. It’s a badge I wear with honour…

    • bigshynepo

      I refuse to allow facebook on my mobile devices. As a result, I have hours of extra free time per day compared to my friends.

  • Brad Fortin

    Because when people are already complaining that there’s too many ads in Facebook and Instagram it makes sense to push even MORE ads onto users.

    Next up: Ads in WhatsApp.

    • neo905

      Good thing I have Adguard on my phone so it won’t matter if WhatsApp does this. Actually it doesn’t matter who does it, I never see it anyway.

  • Collin dubya

    There better be a way to block these companies

    • Amanda Rose

      seriously though like i dont want my phone blowing up with spam i didnt ask for all day

  • awhite2600

    I use FB Messenger to communicate with a couple of friends that prefer the platform over emails, texts, etc. If the rules change to allow unsolicited advertising I will be quick to uninstall.

  • Patrick James Morley

    I’ve left Facebook before. If FB Messenger starts delivering ads, out I go again.

  • SmellyFingr

    OMG, I was waiting for this for so long – no one ever!

  • Sia

    I stopped using Facebook app on my phone when they separated the messenger. I just use the browser version with a short cut on home screen. Much lighter.

  • Amanda Rose

    how about not ? nobody wants to be bothered with direct advertisements, sponsored posts and advertisements all over my news feed are enough , never mind all those spam posts that everyone gets tagged in for fake raybans

  • jay

    where does Facebook get there money from? we all want free service but somehow Facebook has to make billions and that works only with add and selling your data. i am never interested in Facebook and believes that Facebook is the biggest battery drainer…..


    I’ll be closing my account, if this actually happens.

  • Ipse

    Hit back with a Chrome or Firefox add-on called Facebook Purity.
    Best way to clean up the pages and weed out ads and intrusions….yes, I know they are making money from ads, but just not from me.
    And NEVER install any ‘client’…the browser works just fine.

    PS. Who uses Facebook anymore?