Virtual reality will be bigger than the TV business in 10 years: Goldman Sachs

Patrick O'Rourke

January 18, 2016 11:18am

Investment bank Goldman Sachs says the burgeoning virtual reality industry will outpace the television market in terms of annual revenue by 2025.

In an analyst note published last week, Goldman Sachs says that in 10 years, the VR market is predicted to generate $110 billion USD, compared to the TV industry’s estimated $99 billion USD.

According to the report, VR adoption will accelerate over the course of the next few years thanks to innovations related to battery and smartphone technology, resulting in VR headsets ditching the current tethered-to-PC model donned by high-end VR headsets like the HTC Vive and Oculus Rift. Goldman Sachs says that VR headsets of the future will be independent devices that stand alone, adopting designs more similar to Samsung’s Gear VR.

Furthermore, Goldman Sachs views VR as more than just a gaming platform, and has expectations the technology will impact both the interior design and real estate industries.

In comparison, current industry market values include the $63 billion USD tablet market, $62 USD billion desktop market, $15 billion USD game console market, and $111 billion USD for the notebook market.

Related reading: Why Samsung’s Gear VR is important to the future of virtual reality

  • This news must be a boon for Optometrist and seller of frames and lens.

    My prediction is that 25% more people with need correctional glasses and/or lens by 2025

    • I doubt it, wearing a VR headset is likely no worse for you than staring at a TV or computer monitor.

    • It might be too soon to tell but there have been reports (unfounded) of nausea and headaches when using the headsets for longer periods (over 30 minutes).

      I guess we will know more as it becomes more popular

  • I sincerely doubt that.

  • Jim Thibault

    I doubt the technology will be anything but a nitch product. There are two issues you need a VR headset which you only use watching VR content. Then you put it away…. after awhile try to remember where it was. A few years ago people thought 3D TV would take off, same thing where are those glasses. The second issue is this is something you can only do buy yourself. What you going to do sit in a room by yourself with one of these attached ?? Maybe but I doubt it would be something you do too often. I like to try things out may buy a VR set in time but it would take up a small part of my time.

  • Andrew

    How did Goldman Sachs come up with that? Just to get their name in the news? I highly doubt VR will ever be anything more than a niche market. Sure it will make a good amount of money initially, but it certainly will never be larger than the TV market. Unlike TV, it’s not a social activity at all (I think it would be silly having a family on a couch all with a box over their eyes), for proper VR it requires a lot of computing power (at least for gaming) and therefore lots of money, and I can’t imagine someone would want to wear one for a long period of time.

  • SuperDSpamalot

    As long as VR requires a huge visor attached to your face, it will be nothing more then niche. This prediction is pretty silly.

  • Unorthodox

    That is coming from a company, who’s to blame for 2008 financial crisis. Judging by the oil price and exchange rate I’d say – they are preparing for the new one. VR will be the only way to get away from horrid reality.

  • ImTherious

    Before making bold and unsubstantiated prognostications like that, they should reveal their stock holdings in VR companies.