Samsung replaces head of mobile design, brings in ‘Midas’ as the fixer

Ian Hardy

May 8, 2014 7:03am

Samsung has been praising the Galaxy S5 as the Next Big Thing and even hinted that sales would top the previous Galaxy S4 flagship. However, behind the 5.1-inch faux-leather backing is an apparent internal battle at Samsung’s headquarters.

According to a report in Reuters, the criticism that the GS5 has received regarding how the design lines are similar to other Samsung smartphones was too much, leading to a decision to replace Chang Dong-hoon, head of the mobile design team. Samsung didn’t comment on the specifics as to why the change in leadership happened, but stepping into his shoes is Lee Min-hyouk, who’s was previously the VP of mobile design. Lee is known within Samsung HQ as “Midas” for his assistance in improving the Galaxy lineup.

Update: Samsung has issued the following statement about the “realignment” of its mobile design team:

“Vice President Min-hyouk Lee has recently been promoted to Head of Design Team within the Mobile Communications Business of Samsung Electronics. The realignment enables Executive Vice President Dong-hoon Chang to focus more on his role as Head of Design Strategy Team, the company’s corporate design center which is responsible for long-term design strategy across all of Samsung Electronics’ businesses, including Mobile Communications.”

Source: Reuters
Via: SamMobile, Engadget

  • MikeOxlong

    Unlikely to fix their issues in the short term, but there is perhaps a slight glimmer of hope left for them, maybe.

    • Karl Dagenais

      As if they weren’t making billions right now from their movie division. Consumers might not be happy with the products, they’re still buying them

    • MikeOxlong

      I know, I know. Its sad.

    • Balls O’Steele

      Someone needs to be punished for all the delays with the chromebook 2

    • Joseph

      ……Samsung doesn’t have a movie division it’s Sony you are thinking about

    • Karl Dagenais

      I meant mobile but got autocorrect-ed… Fairly obvious.

    • shamesungrip

      obviously the previous guy was just ripping off apple products. no change needed as the next guy will do the same

  • shamesungrip

    SHamesung doesn’t design, they copy lol

    • FlamesFan89

      So you are saying they are good artists… 😉

    • southerndinner

      You must have mistook this for BGR

    • cartfan88

      Yet he fell off his chair when the ‘new’ MacBook Air was released a week ago with a processor bump. But given the two posts total under that name..I guess the previous ones were already banned.

  • johentie

    So how many of u commenter so far have iPhones?

    • peekabo

      i have a moto x

    • 2dfx

      Q10 boiiiii

  • MXH070

    Translation; We at Samsung are tired of being sued and paying Apple, we need to stop copying our competitors and bring original ideas of our own since copying is becoming too expensive…

  • OgtheDim

    So he’s going to be focused on making better Fridges?

    • TheSotSays

      What a dumb thing to say.

      You know, you seem to be in the habit of shooting your beak off simply for the sake of shooting it off. You should forget about that guy and try getting focused on straightening yourself out.

  • Anon-e-mouse

    Trust the Midas Touch!