Microsoft claims Windows Store has 400,000 apps, saw its 5 billionth download in March

Daniel Bader

April 7, 2014 9:47am

Microsoft’s General Manager of the Windows Store offered up a bunch of new information about the company’s two main mobile platforms today, claiming massive increases in sales numbers since last year.

Specifically, combined downloads between the Windows Store and Windows Phone Store have increased to 5 billion as of March, a 200% increase since early 2013.

There are more than 400,000 apps across both Stores, though Microsoft no longer differentiates between the two. While this is mainly to pad stats in their favour, there’s a practical reason too: Microsoft is making it much easier for developers to create a single app to deploy across desktop, tablet and phone.

Another achievement, according to Brix, is the shortened length of time it takes for apps to be certified in the system, though this refers to initial submissions and not updates.

Of course, with a million apps available on both iOS and Android, Windows Store is still a ways behind its main competitors. More to the point, the quality of apps on both Windows 8 and Windows Phone still pales next to Google and Apple, and though there are plenty of great apps available on both, the many big names are still missing.

With Windows Phone 8.1 coming in the next few months, it will be interesting to see how developers take to the platform, and whether they choose to justify the investment in the number three app ecosystem.

SourceTodd Brix

  • Dave

    I won’t consider buying any of their phone until they lower their prices. They can have trillion apps, it doesn’t matter to me.

    • mdram

      Your statement is confusing…Do you think any Windows Phone is more expensive than an iPhone or Galaxy?

    • danbob999

      In the $150 price range the Moto G wins.
      In the $350 price range the Nexus 5 wins.

    • james911

      But Nokia’s phones are more durable than those crap phones.

    • Mike R

      Microsoft does not make phones,, So not sure what your point is,,Hardware manufactures set price of phones as well as the carriers if you choose to purchase on contract,,No more expensive than any other hardware,,,You price out a IPhone lately ?

    • Waqqas Khokhar

      Compare a Lumia 520 @ $100 with a similarly-priced Android phone and tell me who wins hands down in terms of quality, speed, display and features.

    • Chris Dunphy

      Not too mention the fact the Lumia 520 is getting Windows Phone 8.1, as are all of the Windows Phone 8.0 devices :-)

    • mdram

      BTW…just picked up a new Lumia 920 for 200 bucks to replace my 900 that I had for 2 years without issue. I would have kept the 900 but my work supports WP8 for exchange as well as wanting to try the new features and apps available. Point is, I definitely got my moneys worth on my 900..

  • oz

    “the many big names are still missing.” outside of some games and specific peripheral device apps which ones are missing?

    • crocop24

      Starbucks….instagram…whatsapp for windows OS is a damn joke….should I go on?

      All 3 apps are “beta” and barely work. They literally crash once for every 3 times i open it.

      SOOOOOO glad I ditched my 1020. Horrible experience.

    • Waqqas Khokhar

      SBUX Card is a sufficient replacement for Starbucks if all you really use the app for is paying for drinks and if you have your account set up for auto-reload. Word is out that an official app is in the works.

      If you don’t like the official Instagram client, go for 6tag instead. IMO, it is better and more intuitive than the official instagram client on ANY platform.

      I’ve never had WhatsApp crash on me, and found it to be much friendlier for adding new contacts than both the Android and iOS versions.

      Windows Phone is doing great, considering how late it was introduced, and it’s only a matter of time before the app selection is done catching up with the static and boring menus of Android and iOS.

    • Thom

      Why would I have to get replacements that don’t work as well as the official app ? I’ll consider Windows Phone when they get the real thing.

    • Waqqas Khokhar

      Official apps don’t always work better or even have more features, for that matter. E.g. Instagram and Twitter apps.

    • Thom

      Let’s be honest though. It’s safe to say that most official apps work much better than their replacement. Anyone that argues about that based on two apps is wrong.

    • RobPilates

      First, you don’t have to for thousands of apps, and second, sometimes the “replacement” outshines the official app. 6tag is better than Instagram on ANY platform. 6sec is better then Vine. myTube or Metrotube are both better than Youtube. And official Office WITHOUT having to pay for a 365 subscription is worth the price of the damn phone.

    • crocop24

      Exactly my point. They have “replacement” apps because no real company or app developer is going to spend their time/money to develop an app for an OS no one has or cares about and will probably not exist in a few years.

      Windows OS is a flop. There is a reason it has less than 1% marketshare.

    • Waqqas Khokhar

      Luckily for the rest of the world, the number of vendors and developers for Windows Phone apps is actually increasing and the OS’s market share is not as low as you’d like to believe. (Can you provide a source for that 1% figure?)

    • oz

      So, why do these replacement apps exist in other for other mobile OSes and with some people preferring them over official versions?

    • crocop24

      Speak English please.

    • oz

      What?

    • Waqqas Khokhar

      It’s about how one chooses to work.

      3rd party apps facilitate different ways of using the app’s resources, which is often faster, more intuitive and more powerful than what the official app’s publisher like to equip end-users with.

      Search for the “6tinder” app on Windows Phone. The app publisher asked Microsoft to take it off the store because it wasn’t official, but then they practically hired the author of 6tinder to write their new “official” app for them. The same developer, Rudy Huyn, is now also working with Microsoft to develop the new lock screen’s included with WP 8.1.

    • whatever

      check your number in some places it is over 10% market share..
      if you are going to spew hate, at least be correct about it

    • Gump

      I just got a 1020 and I love it. Just got rid of Samsung Galaxy S4 that was a hunk junk.

    • wrc

      I’ve got a 1020 and I have no issues with it.

    • RobPilates

      Yeah I’m you ever owned a 1020, you transparent troll. If you really want the swill at Sbux you can find workarounds. Instagram is in beta but it works but are you really using the best camera ever made for a phone to post pics of your new French tipped nails in low res on Instagram?? If you really are, use 6tag which is the best Instagram app on ANY platform. I have no problems with Whatsapp and it is not in beta you dolt- it HAS a beta program just like many apps.

    • crocop24

      A simple app, like whatsapp on Windows OS, is too dumb to realize that in a group chat, the color of the people posting should be DIFFERENT. How hard is that to implement? And yes, I use whatsapp groups a lot for work, different friends, planning golf etc.

      And ps. I did own a white 1020 POS.

    • crocop24

      Complain to facebook? You really think they give a flying f**k that whatsapp doesn’t perform properly on Windows OS??? LOL

      They dont care because no one uses that joke of an OS and therefore will not support it.

    • Waqqas Khokhar

      The frequency of WhatsApp updates on Windows Phone 7 and 8 and the presence of their beta program object to your claim.

    • jack

      Starbucks, Google native apps like Gmail, Maps, Youtube, Flipboard? Banking app like CIBC TD, , I could find a few more.

    • oz

      Native Google apps? Google is not going to let that happen. MS tried and Google arbitrarily blocked them. However, its not like aren’t alternatives on WP and some of them are better for mobile, Here Versus Google Maps. There are official Starbuck apps for WP8 but Statbuck’s hasn’t enabled it for Canada or US. I really doubt a couple Canadian banking apps are holding WP back. TD mobile site is just as good as there app.

    • crocop24

      LOL. Here Vs google maps….

      How can you even compare the two?

      You are so delusional with your inferior OS that no company wants to support.

    • Gump

      Here is better than Google Maps in experience on phones though. It sounds like you’re just trolling.

    • wrc

      Here mapping services are awesome!

    • crocop24

      LOL. Yes, I am sure Here is better than google maps.

    • RobPilates

      It is, you stinking troll, because you can load maps for THE WORLD offline, Try that with you precious Google Maps- can’t be done because Google never wants you offline as per its chromebook joke of an experiment (which you, as a google felcher, obviously bought into)

    • crocop24

      Why are you so mad you old grumpy man? Are you related to Bill Gates? Did you invest your retirement fund in Microsoft and you are praying the Windows OS is successful? Do you need to come into EVERY Windows thread and protect the brand image?

      Get out and golf or something.

    • crocop24

      I live in Toronto and actually I already golfed on Sunday you tool. If you actually stuck your head outside for once and hopped off Bill Gates’ d**k, you would have seen a lot of courses opened on Sunday and were playable.

    • saqrkh

      FYI Nokia has many years worth of experience in mapping and navigational data. Nokia’s HERE platform was even adopted by Honda, BMW, Volkswagen and Mercedes. In fact, Microsoft tried buying HERE from them and Nokia refused to sell, demonstrating how much value they place on the platform.

  • goolger

    windows is a junk OS

    • crocop24

      Have you ever tried using a windows phone?? I have..used the 1020 for a while…

      and you sir are correct.

      OS is huge junk LOL. couldn’t wait to ditch that POS.

    • Gump

      My 1020 is awesome, I have no idea what you’re talking about. I got rid of my android phone for it.

    • crocop24

      Did you know you look like a complete fool when you are talking on it? And when you place it on a desk?

      Phone looks silly.

    • wrc

      I have no problems with my 1020, I prefer it over the HTC one I had previously.

    • CADDMan71

      ‘Have you ever tried using a windows phone’ is not an explanation of what you thought was wrong with it. I used iOS early when it came out, then used Android for my next two. Last 2 phones have been WP (Lumia 900 & HTC 8X) and they are WAY better than Android. Android has become Windows desktop of the early 00’s where it’s so bloated you NEED a quad-core CPU for it to work. Yes, apps selection is not as great, but I don’t find any need for many apps as I can do much of what I need with what WP has built in. FYI, personal attacks (like you just did to Gump) don’t help your rep here.

    • crocop24

      My HTC one has no problems running, no lag, and it is not on a quad core. Try again….

      p.s. I also have more apps than Windows OS can imagine.

    • crocop24

      My HTC one has no problems running, no lag, and it is not on a quad core. Try again….

      p.s. I also have more apps than Windows OS can imagine.

    • CADDMan71

      HTC One has a Quad-core 1.7 GHz Krait 300, facts before rants please. Apps will come, but as I already mentioned I don’t need them as much of what I do is already built into the OS. Apps that I would use are already available. I consider usability more important and the UX on WP is much better than Android.

    • Waqqas Khokhar

      Can you share 3 points from first-hand experience of why you feel that way?

    • crocop24

      And how is Windows OS selling compared to iOS and Android?

      LOLLLLLLLLLLLLLLLLLLLLLL its not. Windows OS will be gone in a year or 2. No one uses that POS OS.

    • Mike R

      Yo Crocrap24,,If your that hung up on a *bux app,,You really need to get out the house once and a while ,,,You ever hear of actually paying cash for something ? Oh wait,,Are you one of those dudes that use bit coins too ? lol

  • Nathan G

    I would actually like to purchase a windows phone but the lack of native google calendar support (which my work uses) makes it not a possibility right now. I remember the promises made when I bought my Surface P2 and still no way to sync with g calendar.

    • Chris Dunphy

      They fixed Google calendar support in Windows Phone. CalDAV works, as does CardDAV. You correct however that on the Surface that is not yet the case.

  • jack

    I know one person that uses WP, and its with a Nokia Lumia 920, he says its the biggest mistake he’s made in his life, he absolutely despises it, does not give me much confidence on getting one or even bother to look into it.

    • Waqqas Khokhar

      Did he tell you why? If it was such a disastrous product, why would people even bother defending it, let alone buy it? You need to get first-hand knowledge before repeating hearsay as if it’s fact.

    • jack

      Hardware is fine, lack of apps was his complain

    • Waqqas Khokhar

      So there’s nothing wrong with the phone or the platform. He just needs something else, which is fine. Doesn’t mean WP or the hardware stinks.

  • Thom

    The problem is that most of the apps are just unofficial apps which don’t work as well as their iOS and Android counterparts.

    • Waqqas Khokhar

      You know, every platform has one official app per program. So, “most” apps are unofficial on every platform (except banking apps, of course, which don’t have 3rd-party versions.)

    • Thom

      Yes, but at least they do have the official apps to start with, so I can actually pick what I prefer after comparing them. It’s not the case for Windows Phone which just has the unofficial ones.

    • Waqqas Khokhar

      You know, having an official app shouldn’t be treated like carrying a brand-name accessory. If you have an app that gets the job done (and an official one will eventually arrive), what is there to complain about? For me, the experience of the OS is what keeps me loyal and patient until every little thing I want arrives on the platform.

    • Thom

      Most people just want a phone that has everything they want out of the box and not wait indefinitely for the apps they want to arrive. I love the look and feel of windows phone but part of the reason their market share is so low is because the lack of QUALITY apps that people use on a daily basis. Numbers speak by themselves.

  • Mo Dabbas

    Microsoft should allow more customization to Windows Phone. Hardware makers seem to find difficulties differentiating themselves from the rest. The hardware part is becoming similar for most high end devices (putting design aside).
    Also, I would be happy to see SwiftKey or swype (or other third party keyboard designers) involved. I’m not a fan of windows phone keyboard.

    • Chris Dunphy

      Customization is okay, but there is a downside. It makes supporting updates harder, which is reason why Android devices are not supported as long. Also many Android devices do not allow you to remove bloat. The nice thing about Windows Phone is that all apps are removable, including carrier apps, and other bloat that the manufacturer may add. Regarding the Swype keyboard, you might want to watch the Windows Phone 8.1 keynote from Build ;-)

    • Mo Dabbas

      @chris, I’m not talking about something that didn’t come out yet. What I mean, if you grab an HTC 8X and a Samsung Ativ. What’s the difference between the two?? yes, there are some subtle differences in design and shape (removable battery and SD card slot for example), but otherwise they’re both identical. Then, compare the S3 and the HTC One X (who’s share the same hardware as the two aforementioned phones) and they are completely different devices. That’s what I meant they need to allow makers to have more control about the UI to differentiate themselves. Otherwise, Microsoft may as well just do the apple route and make their own phones (surface phones) and Nokia’s. Since nokia has the best support and apps within windows phones (obvously, they’re owned by microsoft), why would other makers care to take windows phones seriously knowing off the gate it’s gonna be inferior to Nokia’s devices?? That’s what I think is the problem with Windows Phone at the moment.

      @whatever, yes, but with pure android you can change how the UI looks, you can change what is placed on the lock screen, what is displayed on the notification, you can change which keybaord to use…. etc.
      also:
      1) ppl hate the nokia X coz the interface is ugly.
      2) Nokia X is not sold in Canada. So I don’t know how you’re seeing ppl buying it and putting pure android on it.
      3) if you’re talking about “almost everyone” as the geek society who are subscribed at xda developers and are into flashing roms and rooting. Buddy, that’s not “almost everybody”. Almost everybody doesn’t even have the time nor the knowledge to bother about custom roms and rooting.

    • Chris Dunphy

      @mo I am not a fan of the Samsung or HTC skins so I like the consistency of Windows Phone in that regard. HTC and Samsung do ship their own apps on top of Windows Phone… but I digress. Nokia actually was given permission to customize the OS more, with their partnership with MS. They added some nifty features like the glance screen and double tap to wake. You are right however that the Nokia exclusive apps and features have killed off Windows Phone for other manufacturers, but Microsoft is making moves to fix that.

      At Build they announced that Windows Phone 8.1 will be free for all manufacturers. I also strongly suspect that after Microsoft finishes their acquisition of Nokia that the exclusive features will go away.

      Rumor has it that HTC will be releasing an HTC One variant running Windows Phone. Stay tuned on that one.

      The one thing Microsoft has to do better is selling the phones unlocked, like Google does in the US with their Nexus and Google Play editions. If they get that right they might do a little better here in Canada, though again, Blackberry is the #3 here still and that really sets Windows Phone back.

    • Mo Dabbas

      Well, I’m a person who enjoys new technology. I am hoping the 8.1 update (which looks promising thus far) would deliver a good punch in the mobile world.
      And by the way, I’m not saying windows phone is bad or anything. I’m just saying they need that extra push to let not only buyers jump on them, but also developers and makers. I believe free licencing would significantly help with the latter.

    • Mo Dabbas

      Well, I’m a person who enjoys new technology. I am hoping the 8.1 update (which looks promising thus far) would deliver a good punch in the mobile world.
      And by the way, I’m not saying windows phone is bad or anything. I’m just saying they need that extra push to let not only buyers jump on them, but also developers and makers. I believe free licencing would significantly help with the latter.

    • whatever

      that’s the issue right now with Android is that there is too much customization.
      Nokia announces the Nokia X and almost everyone on here hated it because it wasn’t pure Android…First thing most guys on here do is wipe their phone and put pure Android on it

  • crocop24

    LOL. I tried a 1020 for a few months. Worst phone/OS EVER!

    Such a joke. No wonder Windows OS has 1% market share. Will be obsolete in a year.

    • Waqqas Khokhar

      Do you actually have any real complaints about the platform apart from it not having the apps you want, exactly the way you want them? What cell phone did you use after the 1020?

    • crocop24

      Went back to my old HTC One. I’m in the market for an upgrade and will surely be sticking with Android.

      Will see what the One Plus One has to offer, and if im not happy with it, will get the Nexus 6 or LG G3.

      Bottom line is, Windows OS, never again.

    • Waqqas Khokhar

      So you’re satisfied with one-tenth the megapixels at one-hundredth the quality of the 1020? To each his own…

    • crocop24

      Camera was good on the 1020, i admit that….but I looked like a goof ball when talking on it of had it sitting on my desk.

      Phone was beyond ugly when it was facing up.

    • Waqqas Khokhar

      You know, which cell phone you carry should not really be part of your self-image (not to say a Lumia 1020 did anything to hurt it). One day you will reach a stage where you couldn’t care less of what people think about, of all things, which cell phone you carry.

    • Gump

      I had an HTC One. It was garbage, I got a Sammy S4 and still ran into problems with it.

    • Mike R

      Slow and steady can win a race as well,,And you really need to do your research on the 1% market share,,You really think a tech giant the size of Microsoft is gonna walk away with there tail between it’s legs in a year ? I will sure take that bet,,,LOL

    • crocop24

      Bill Gates..is that you?

      LOL. You sound like a complete joke of an individual.

    • Waqqas Khokhar

      You know, I think you scared any lesser trolls from commenting further on this story. Your trolling is seen as too extreme, even by their standards. Calm down and reflect.

  • Chris Dunphy

    I hope the new 930 is available in Canada. Because people still use BlackBerry here in Canada, Windows Phone has struggled in Canada more so than other countries. I still really like my Lumia 920 and am looking forward to the update.

    I would like to see Microsoft sell unlocked Windows Phones online through the Microsoft store. I’d like to see more color choice in Canada as well, and also support for services like Local Scout. Sadly it may be a chicken and egg problem north of the 49th, especially as Blackberry continues to hold on for dear life.

  • beyond

    YEAH!!!! Go Microsoft!

  • HalfBlackCanuck

    Question with the app disparity: How is this tallied? I had a 3GS back in the day, and although I’m considering that those apps are included in the count, are we really concerned about 3 year old apps that may not even be supported any longer?
    That said, WP still gets ignored by devs and corporations, but I want to understand the starting point for comparison (for instance I don’t know who would care if iOS had a Myspace app and WP didn’t)

  • Mike R

    I would like to know how many of you trolls out there are using a PC driven by a Windows O/S to enter comments on this post,,,,Microsoft ain’t going anywhere ,,Neither is the Windows Phone platform,, App’s App’s App’s !!!! If that’s all you want in a phone than alI you I-Phone and droid people are meant for each other,,Gee !!! Lets check the weather on one of my 16 weather app’s I downloaded,,Get a life and take a picture on a Nokia Lumia 1520,,Now that’s something you can brag to your friends about,,

    • Grafikal

      Don’t be sad.

    • Mike R

      Good answer,,,I will put my Nokia 1520 camera up against any mobile device except the 1020,,lol,, As far as quality and build no other device comes close,,A Silky smooth O/S that NEVER LAGS or CRASHES makes this mobile device a joy to use

  • Thomas Yok

    I notice when people defend their O/S , they always have the latest and greatest. Try defending the prior O/S , that’s how I decide where my moneys going.

  • Mike R

    FYI,,,Delta Airlines just purchased twenty thousand Nokia Lumia’s 1520 handsets for there in flight staff,,,Maybe all you Windows Phone bashers should actually do some research before posting trash,,, Security is a huge reason more and more company’s are moving to Windows Platform,,Never gonna see that with an open source O/S,,,HUH

    • Waqqas Khokhar

      A new 1520 runs 600-850 CAD. I think I need to check Delta’s careers page.

    • Mike R

      It’s all just fun ..lol

  • Joe_HTH

    “More to the point, the quality of apps on both Windows 8 and Windows Phone still pales next to Google and Apple, and though there are plenty of great apps available on both, the many big names are still missing.”

    Complete BS! The apps on WP8 and Windows 8 are every bit as good as apps for iOS and Android, save for one or two here. Some are even better on WP8. As for many big names missing? Like what, and don’t say Candy Crush or some other stupid crap. Nobody with any sense is making a decision about which phone to buy based on any one game, or any 5 games. There are very good official apps from Netflix, Hulu Plus, Vudu, Facebook, Twitter, Pandora, Spotify, Rdio, Deezer, Instagram, Vine, Flipboard, Snapchat, Path, Whatsapp, etc. So what? How many friggin’ apps does most people need? Apps counts are nothing more than dick measure constest, especially since 75% of the apps in any ecosystem aren’t worth owning. A thousand fart apps does not improve an ecosystem. Yeah, the app store and Google Play are well ahead, not nearly to the degree people like you claim. The important apps are already own WP8 with more coming every single day.