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comScore: Android owns 44% of the Canadian smartphone market, BlackBerry sinks to 15%

androidstate

A new report from comScore shows a number of new Canadian mobile stats. The annual report, called “2014 Canada Digital Future in Focus,” unsurprisingly reveals smartphone usage is up by 13% compared to last year, now reaching three out of every four mobile users.

Similar to last year, comScore reports conflicting mobile stats to the CRTC. The research firm says, “mobile subscribers grew by 5% in Canada year over year to more than 23 million,” but the CRTC states just over 30 million for 2013. Regardless, usage is up.

Manufacturers are not listed, but the OS standings give a good understanding of where some of the players stand. Google’s Android claimed top spot with 44% of the Canadian smartphone market, up 4% over last year. Apple’s iOS also rose a couple points to 37%. Unfortunately these were at the expense of BlackBerry, once the leader, which felt the struggle and dropped by 5% to 15% of the Canadian share. Microsoft’s Windows Phone OS stayed put at 2% smartphone market share.

There are some of the slides below, comScore shows that Canadians are using their mobile device to perform a “a variety of shopping behaviours, including making mobile commerce transactions.” From a tablet perspective, the iPad is king with 55%, followed by Android at 37%. A shocking number is that the BlackBerry PlayBook is 3rd — a product that has been discontinued for at least a year — has 10% market share while Microsoft’s Windows 8 (Surface and others) trails everyone at 2%.

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Source: comScore Media
Via: iPhoneInCanada

  • barrist

    that’s a shame

  • Super_Deluxe

    Ouch. Blackberry getting pooped on on their own turf.

  • MR D

    I do not know or met anyone who would even consider a blackberry anymore. The only people I know who have one its because its a work phone.

    • JTon

      We do exist :P

    • MR D

      Blackberry should give you stock options.

    • ciph3ro

      I wouldn’t mind trying it and I love my Nexus 5 and stock Android is pretty much perfect for me.

      I think BB should make video showing us how their OS works without us going to play with one. I think that would be good advertising as I heard it’s quite good, especially with the possibility of running Android apps at native speeds after their last update.

    • mola2alex

      have you heard of Youtube? No shortage of videos showing BB OS. Keep waiting on RIM to make a video, I am sure THAT will help.

    • iDefect

      The BlackBerry Z30 is a powerful phone, no longer just a work phone. It’s well rounded for work and play.

  • Vimal Mungara

    BlackBerry should focus on software/app stuff for all OS. I think they are better in that then hardware development.

    • barrist

      really? I think their hardware (qwerty) has been the only thing keeping them out of total obscurity.

      maybe they shoulda went android with their consumer phones and kept their enterprise stuff in-house perhaps. probably a crazy idea, who knows.

    • Anaron

      That may seem like a good idea but the Android market is saturated with Asian device manufacturers. Sasmsung is on top and HTC hasn’t been doing well. Some people proposed the same idea for Nokia.

    • mola2alex

      And none have keyboards. They could get the ecosystem and the niche hardware market to differentiate.

    • ATInsider

      At this point in time, the only way BlackBerry can concentrate on Software/App development “ONLY” is by having a successful Hardware Division. It’s Mobile Devices that have the ability to reverse and restore image issues. Something they’ve been suffering for some time now.

      Rectify the Hardware Business, and Software will come naturally.

  • Neil V

    It’s amazing how many monkeys are using iCrap.

    • Istillusemsn

      Its pathetic really.

    • Anaron

      What makes it pathetic? And before you accusing me of being an Apple fanboy, I’ve never owned an Apple smartphone and I don’t plan on buying one. I’m quite happy with my Nexus 5.

    • Anaron

      Wanna cry about it? Quit being immature. I don’t like Apple’s products (with the exception of design) and I don’t call the iPhone and iPad “iCrap”.

    • Neil V

      I am not “crying” about it, I am making an observation.

      I can call it whatever the heck I like, lol, who made you the brand-police?

    • Anaron

      Don’t ask stupid questions. You were being immature and I called you out on it. And don’t try to play it off as an “observation”. You’re the kinda person that makes iOS users hate Android. Instead, you should be convincing them to switch to Android. I’ve done it a bunch of times myself.

    • Neil V

      LOL! I could really give a flying fart about convincing anybody to switch what electronic devices they are using…

      Get a life.

    • Anaron

      What’s the matter? Did someone rustle your jimmies? You’re an immature brat and now you’re being a childish and immature brat. I have a life, but clearly you don’t. The “monkeys” using their “iCrap” is driving you insane. Better get yourself checked into an asylum.

      #getwrekt

    • Neil V

      That is an assumption you are making you pea-brained buffoon, you haven’t “called me out” on anything.

      You just sound like a bitter iCrap user that is overly sensitive.

    • Anaron

      Took you long enough to type that up, eh? If I’m a pea-brained buffoon, then you’re an atom-brained fool. I called you out and I won’t repeat myself. You’re deflecting because you feel stupid and that’s the best you can come up with. It’s actually pretty amusing.

      Yes! You caught me. I’m a bitter “iCrap” user because I own a Nexus 5, a gaming PC with Windows 8.1, and have never used an Apple product since late-2007/early-2008 (back when I owned an iPod Touch).

      Please, continue to demonstrate your flawless logic and reasoning skills.

      FYI: A pea is bigger than an atom.

    • Neil V

      OK – Done. Arguing on the internet is a fools game, you win.

    • Anaron

      What’s the matter? Am I still a bitter “iCrap” user? You’re done because you ran out of mud to fling at me. Even a cornered rat knows when to give up.

      #getwrekt

    • ATInsider

      I’ve gotten many to switch to BlackBerry 10 devices, only because they’ve asked for my expertise in the matter. And they are quite happy with that choice. But I’ve also recommended Android and iOS devices, depending on the individual’s needs. Despite iOS being pretty much crap IMO.

    • barrist

      It’s a thriving ecosystem with pleasantly designed hardware at slightly premium prices. There’s a market for it, so not sure why it’s “amazing” that people are using it. it’s actually quite obvious.

    • Anaron

      Logic escapes him. He hates it for the sake of hating it. I don’t like Apple’s products aside from their design for personal reasons but that doesn’t mean I should ignore why they’re successful.

    • Neil V

      Marketing made them successful. They’re products are lack-luster and show no real innovation.

    • Anaron

      “Marketing made them successful. They’re products are lack-luster and show no real innovation.”

      Please, learn 2 grammar. “They’re”? Hah! No real innovation you say, because the reality is that it doesn’t differ too much from high-end Android devices. Let’s see.. the iPhone 5S has a superb camera and a fingerprint reader, something high-end Android devices are beginning to get now. As much as I dislike iOS, I can’t ignore how well their software works with their hardware. That’s something Android will likely never have because it’s made to run on a variety of devices as opposed to a handful of devices.

      What is this lack of innovation you speak of?

    • Neil V

      My Motorola Atrix had a fingerprint scanner a few years ago. It worked a treat.

      Do you really want to get into grammar correction ’cause I could pick out lots in your replies.

    • Anaron

      You can try, but you’ll fail. My Nexus 5 doesn’t have a fingerprint reader and neither does the HTC One (M8) or the Samsung Galaxy S4. Just because a device lacks one arguably gimmicky feature doesn’t make it a bad product. You still haven’t answered my question so allow me to rephrase it. What is it about the iPhone that shows “no real innovation”? Answer that question and I’ll provide examples of Android devices to counter your points.

    • Neil V

      OK – You didn’t understand, my Motorola Atrix, which came out in 2011 had a fingerprint scanner. This is long (in digital terms) before iCrap had it.

    • Anaron

      And guess what.. very few people gave a crap about fingerprint readers. People still don’t care about it. It’s just a feature to check off a list with device manufacturers. If you honestly think that Apple lacked the R&D resources to put a measly fingerprint reader in their devices, then you’re a fool.

      The fact that you’re making such a big deal out of this shows me that you’re grasping at straws. You’ve ignored the fact that the Nexus 5, HTC One (M8) and Galaxy S4 lack fingerprint readers. Even your precious Xperia Z lacks one.

      The fact of the matter is, you’re talking out of your a*s and making a fool of yourself. I can counter ANYTHING you bring up. Yes, anything. That’s how confident I am. You’ve demonstrated an utter lack of knowledge and a propensity for bashing Apple products for the sake of bashing them. Come back to me when you’ve grown a brain capable of critical thinking and logical reasoning.

    • Neil V

      LOL, you really get worked up about this stuff don’t ya?

    • Anaron

      No. I simply know how to run circles around people like you. It’s cute that you’re deflecting. It shows me that I’ve won this argument.

      I feel so good right now. /s

    • RMT

      Go back to your psych 101 class, you fail!

    • Anaron

      “Go back to your psych 101 class, you fail!”

      Why did you make another Disqus account, Neil V?

    • RMT

      Your presumptive way of arguing is typical of an arrogant, second year law student.

    • RMT

      You are very predictable “Anaron”. Your history speaks volumes about what kind of person you are…

    • Anaron

      Is that supposed to be some kind of an insult? Please, continue replying to my comments with baseless accusations. By the way, you slipped up with your earlier comment. You’re not fooling anyone, Neil V.

    • RMT

      Oh Anaron, just can’t stop can you.

    • Anaron

      Nice edit. This is what you said originally: “This is very funny, you really don’t know what’s happening right now do you?

      Be careful fanboy, that Mac isn’t as secure as you think! (about as secure as your psyche ;-) )”

      I know exactly what’s going on. You’re trying to rustle my jimmies because of our argument earlier. It’s sad that you had to make another account to make such an attempt. It’s also sad that you still think I’m a fan of Apple. Keep at it though. I enjoy watching you make a fool of yourself, Neil V.

    • RMT

      Yep, more presumptions, I know…that’s all you have.

      Go fanboy!

    • Anaron

      “Yep, more presumptions, I know…that’s all you have.

      Go fanboy!”

      I don’t think you know the definition of the word “presumptions”. You’re clearly misusing it. Perhaps you meant “assumptions”. The fact that you’re still clinging to the fanboy accusation is evidence enough.

      I got under your skin and this is your childish way of getting back at me. Please, continue. It’s pretty amusing.

    • Neil V

      Yes, “people”, otherwise known as sheep. No minds of their own, they just follow along with the crowd…

    • Anaron

      Android had 79% global market share in 2013. Are people sheep for using an Android device? By your logic, they should be.. they’re “along with the crowd”.

    • barrist

      So if the biggest share or market now goes to Android now, are they “the crowd”?

      Your argument doesn’t hold any weight.

    • Anaron

      It’s funny. We made the same comment. His arguments are full of holes and with each new comment, he makes himself look sillier and sillier.

    • Donnie Sod

      The reason is that with iPhone you get less, but pay more. So only a fool … or sheep stick with it.

    • barrist

      I don’t feel I get less. I feel I get what I want. Perfect integration with my other mac devices (macbook, ipad, apple tv, etc), and the level of app quality and development that’s still better than Android.

    • ATInsider

      I wouldn’t call Apple products “Crap”. They’ve done a great service to Mobile Technology, unfortunately on the back of BlackBerry.
      That said, for about 2 years now, they’ve lost the ability to “Innovate”. Not to mention there “iOS” pretty much has “Stalled” True Innovation and Mobile Technology Advancements.
      The more market share Apple gains the more lacking technology and innovation achievements we will witness.

      As soon as Apple dumps iOS for obvious reasons, they may have a chance of a comeback. Until then, they continue to lose World Wide Market Share, but remain strong in North America. When will American’s wake up?

  • Yeria

    As usual, Canada is following the world wide trend about 2 years late.

    Android has roughly 70% market share and recently (last year I think?) overtook iPad for tablet market share lead as well. I believe it was around 55%.

    • Donnie Sod

      Yep. iPhone less than 13% worldwide. Even Windows Phone (awesome btw) doing really well (10% in Europe alone). Canadians love being American and easily sucked-in by clever marketing apparently.

  • Ed Elliott

    how come like nobodies commenting on the fact that even blackberry is killing windows phone in Canada? guessing people who enjoy blackberries are incredibly loyal as i find it hard to believe wp is getting its a*s kicked that badly..

    • Donnie Sod

      WP beginning to do really well worldwide. It’s ahead of Blackberry in world market share, and even ahead of iPhone in many markets.

    • Andre Marion

      That’s good to hear Donnie. Where did you get your information? Is it a reputable site with good sampling?

    • Donnie Sod

      Market research companies like Kantar and IDC regularly come out with numbers reported by the media. It’s no secret that WP is ahead of Blackberry worldwide, but it’s just been recently that WP has begun to pass iOS in certain markets. Some I remember are Italy and Brazil. They are 10% in Europe compared with iOS at 19%, so catching up fast.

    • Andre Marion

      Very good. Thanks for the info and update.

    • Andre Marion

      I too am surprised that BlackBerry is still in double digit percentage. I guess in Canada they still have pretty decent brand loyalty. I also wish that WP would grow to a larger market share and challenge iOS and Android and give stronger competition. I’ve owned my WP 7.8 for 2 years and I really like the integration with Facebook, Twitter, LinkedIn and Windows Live for all my contacts and messages. E-mail integration is very good too.

    • Donnie Sod

      If you like WP 7.8, you would LOVE WP 8.0, but I guess you know WP 8.1 is just around the corner. Nice to meet another WP fan. Looks like it’s just you and me in Canada lol !

    • Andre Marion

      Yes, I would very much like to get WP 8.1, but this is the end of the road for my hardware. I cannot upgrade it any more beyond 7.8. I have a 2 year old LG Optimus 7. I would have to buy a new phone and I don’t need it that badly to spend a bunch of money on a new phone when this one works great.

  • ATInsider

    Seems iOS and Android cut into BlackBerry’s market share and not battling each othter.
    Hopefully they can somehow claw back market share. John Chen, BBRY’s new CEO seems to be on the right track with his plan of attack.
    Good Luck Sir, keep fair competition alive and kicking.

  • AppleBerrySandwich

    BlackBerry doesn’t even try for consumers anymore. No marketing, no new phones (Z10 is over a year old) and some stores don’t even carry their phones anymore. Target has no BlackBerry handsets.

    No real surprise here. You can’t hold share if put in no effort.

    • Rory

      I agree with you on the marketing, but no new phones? The Z30 came out in October, the Z3 is coming out this month (although the LTE version for NA markets isn’t coming until later), the Q20 is coming in Sept/Oct, and Chen stated during MWC that they “..have some high-end devices that we are working on. But I’m not allowed to show or share with you right now.”

    • jojo005

      But no one knows about it. Was there a Z30 ad on TV on in print somewhere? If folks don’t know about it, it’s not in their mindspace to pick up a BlackBerry when they walk into the store to buy!

    • Rory

      As I said in my first reply, I agree with you on the marketing. The most I have seen is a press release and a picture somebody posted from some magazine where they had a full page, back cover ad for the Z30.

  • charlie

    I have faith blackberry will come back. We should all be supporting canadian company

  • zahulpillai

    @Anaron:disqus Hey, it seems like you know quite a bit about phones. I wanted a phone with a physical qwerty keyboard and the BB Q5 seems like the only option right now (I’m from India and the likes of the Photon Q aren’t really an option). What do you think?

  • nokye

    If Apple would stop being a bunch of dimwits and allow access the way Androids do, well, you can only imagine.

  • Tethys

    I’m frankly astounded they still retain 15% market share when they’re practically 0% in the states. What’s even more shocking is that blackberry tablets (the much-maligned Playbook) accounts for 10%, or 1/10th of all tablets in Canada. Blackberry is doing even worse worldwide than these numbers suggest; the home field advantage is HUGE for them even with such dismal numbers.

  • jppetines

    someone is still using a BB. i’m shocked.

  • ScamHammer

    The 15% market share in Canada is due to the fact that 3 year contracts were the norm. Sales began dropping like a rock in 2011 (3 years ago), so this figure will plummet as contracts expire.

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