We were admittedly a bit flummoxed when Catch, the company behind multi-platform mobile productivity suite, Catch Notes, folded shop earlier this year, but the reason has finally been revealed.
Apple reportedly purchased the small firm, which for a time competed against Evernote and Springpad, earlier this year, along with a small mapping startup, BroadMap.
Catch’s VP of Business Development admitted on his LinkedIn profile that the company was acquired in July 2013, but the acquisition was never publicly acknowledged. Though Catch Notes is no longer available on the App Store, nor on Google Play, the app was used for a time in Apple’s marketing materials, and the cozy relationship between the two companies may have contributed to its acquisition a few months later.
Though Apple admitted to making 15 acquisitions in 2013, only 10 were ever publicly acknowledged. Apple also purchased transit and landmark service, HopStop, in July.