Rogers announces First Rewards program to keep loyal customers happy, will roll out this summer


Rogers has announced today a new program intended to quell churn and maintain customer loyalty. First Rewards allows existing customers to earn loyalty points that can be redeemed for products and services within the company. These include roaming add-ons for travel, upgraded internet packages and Rogers on Demand content.

The program will be open to cable, internet and wireless customers, and it appears that redemption is applicable across the board: accumulation of points is based on how monthly spend, not a particular service.

There will be three tiers account holders will be automatically assigned to: a Silver Tier, which earns 1 point per dollar; a Gold Tier, which earns 1.5 points per dollar; and a Platinum Tier, which earns 2 points per dollar. The number of points needed to redeem each package has not been released yet, but we’d imagine the workflow will be automated through MyRogers.

The service will roll out this summer to select regions, and customers will be informed via email once enrolled.

More information about Rogers First Rewards can be seen at RedBoard.