Today Mobilicity went live with their new content portal and also announced their new Chinese name: “Cheng Xun Yi Dong”. Their wireless service is only currently available in the GTA and they are somewhat re-branding their name to attract a specific audience. We wonder how long it will take to have the option of viewing their website in either Mandarin and Cantonese?
We captured it all on video and apparently they held a contest where the public would choose their Chinese brand name. One lucky winner named Chris took home the prize and walked away with a free Nokia 5230, $35 monthly plan for a year, $20 Unlimited East Asia package, plus about 58 bucks in the Mobilicity My Wallet… for a grand total amounting to the lucky number of $888.